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Posted: Wednesday 9 April, 2014 at 8:19 PM

Car sales show signs of improvement in St. Kitts

By: Business Reporter, SKNVibes.com

    BASSETERRE, St. Kitts – THE sale of motor vehicles in St. Kitts is gradually on the rise, according to an official at TDC Automotive Division. 

     

    With new, more modern, sportier and fuel-efficient vehicles on the local market, it has brought more attention to what was describe as a bleak market to life locally for motor vehicles.  

    In an interview with SKNVibes Business, Assistant Manager of TDC’s Automotive and Rental Division, St. Clair Hodge declared that sales have been relatively slow over recent years but it has shown significant growth overtime.   

    “Vehicle sales on a whole are still a bit slow but it is now increasing and improving in terms of volume. This is attributed to a number of things, but what I would say is a lot of things.” 

    When it comes to the class of vehicles that customers are willing to purchase, they has moved away from the regular family size vehicles to the more stylish and classier models within the company’s showroom, especially that of the SUV.  

    The company just last month launched the 2014 line of Toyota Corona, which boasts more classier features, and the company said they have new and improved vehicles coming on stream in the latter half of the year for taxi operators.

    “The individual, the family or the regular person who would buy a vehicle that has dropped off a long time ago, it’s starting to recover a bit more. So you find that the personal spending for vehicles is very segmented to a particular type of vehicle. Also, what is flourishing right now is the commercial segment,” Hodge said. 

    He noted that the commercial segment focuses more on the taxi and larger vehicles which are now popular with the taxi operators, and it is currently in high demand with the tourist season in its peak.

    However, when it comes to used vehicles, the preference goes with the mileage not exceeding 40 000 kilometers and within a moderate but flexible price range.

    “You have those who are seeking a used vehicle, the most between $20 000 to $35 000; then you have those who are seeking a new vehicle but prefer a SUV. So they shop in the segment. They may want something with a four-wheel drive and something they can sport around in with features, and then you have those on the commercial end who want a commercial vehicle to bring in revenue, whether it be a taxi or a truck,” Hodge explained.

    According to Hodge, the age varies when it comes to individuals financing their own mode of transport.
     “It ranges from anywhere between 25 years to 50 years because each segment has a wide cross section of demographics, especially on that segment.”

    The Assistant Manager outlined that vehicles in the Federation have been linked to the “social status” of individuals. As they progress to higher offices or have received promotions, so too is the standard of the vehicles they drive.

    “People associate their vehicles with their progression in life or probably in the work place. So if you had a car then you got a promotion, the next thing you would want is a jeep. That social aspect of individuals plays heavily on our market.”

    Efforts to solicit a comment from Horsford’s Automotive Division on the sale of vehicles were futile. 
     
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