BASSETERRE, St. Kitts –- MOBILE giant LIME (St. Kitts) recently flexed its corporate muscle in the tourism sector by partnering with taxi operator and owner of Big Banana Safari Tours, Michael Bridgewater, to paint several phone booths around Basseterre.
The booths are expected to be an attraction for visitors to St. Kitts.
Speaking with SKNVibes Business, LIME’s Marketing Manager Kevin Edwards stated that his company is all about adding to St. Kitts and the tourism product, so an initiative such as that undertaken by Big Banana fits into the company’s vision.
According to Edwards, the booths add a picturesque style to the landscape of St. Kitts and would also add value to the local tourism product.
“These telephone booths have become iconic not only in St. Kitts but throughout the region, and it’s kind of a throwback to the old style. It is something that we are happy to have done and partnered with Big Banana and try to incorporate that into our product,” Edwards explained.
The Manager added that the initiative is something that fits into a similar goal the company has for the development of the sector and the country as a whole.
“You see these tourists go around taking pictures of these booths, so why not spruce them up and make them more of a touristic commodity.
“When we sat down and spoke with Big Banana and discussed the ideas he had thrown out, it was a perfect match and we were more than happy to take something that was not in any real effective use and recycle it and make it into something to boost the tourism product.”
He noted that such ventures add to the “heritage” that LIME has with the Federation since the company had changed its name, but “this is a match made in heaven for us”.
“It gives a more nostalgic look to Basseterre…that old Basseterre that we are trying to push as a tourism product. This is all part of it,” Edwards said.
Edwards stated that the “sky is the limit” for LIME when it comes to their corporate responsibility.
