BASSETERRE, St. Kitts – Thirty-eight years since the debut of National Carnival in St. Kitts and Nevis, its organizers are committed to continue building both its brand and buzz.
Executive Director of Festivals, Allister Williams says the public can expect more lead-up events to Carnival, which means that the month of December will be jam packed with excitement from the very start.
Moreover, the National Carnival Committee and LIME – Carnival’s premier sponsor – will team up for weekly Friday events, starting November 6 and culminating on December 11.
The events will be held in Independence Square.
“These promotional events will feature entertainers, who are known for livening up Carnival, as well as the contestants for various shows,” said Williams.
Apart from the entertainment, a highlight of these weekly Friday events will be the giveaways that LIME plans to distribute to its customers in attendance.
Terrence Crossman, VP Corporate Sales for LIME, says the telecommunications provider continues to support National Carnival because of the role it plays in developing a strong national identity.
“National Carnival is vital to St. Kitts and Nevis’ brand development,” said Crossman. “Therefore, as the leading telecommunications company in the Federation – which is due in part to the strength of our own brand – we recognize the value of National Carnival and continue to pledge our commitment to it,” he added.
LIME in collaboration with the National Carnival Committee ran a text-to-win promotion last week to elicit creative Carnival slogans from the public.
The winning Carnival slogan will be announced at the unveiling of the National Carnival programme schedule this Saturday, October 31 in Independence Square.
This event will include live performances by four-peat National Carnival Calypso King, Konris Maynard and reigning Road March Champions, Grand Masters. The public also will get a first look at the National Carnival Queen Pageant Contestants.
All are invited to attend the unveiling this Saturday in Independence Square, which starts at 8:00p.m.
