Cable & Wireless has refined the promotional offer to its bMobile customers to maintain the high value and savings opportunities which they have come to expect from their mobile provider.
VP Mobile and Consumer Services, David Lake has described the rate adjustment, which will take effect from April 10th, as value-packed. "Continuing to make sure that our customers receive optimum value from their mobile spend, the revised rates will still offer the best deals on the local market," he said.
Cable & Wireless first made significant downward adjustments to its mobile rates last December, when it revealed its zero cent promotion at the climax of the How low can you go campaign. Over the ensuing months, customers enjoyed several promotional offers, including free text messages and free mobile to mobile calls.
"Our future plans shall certainly take into account the overwhelming response that we received from our customers on these earlier promotions, so customers could rest assured that we would continually review them," said the company's Chief Executive, Patricia Walters. "What is important, is for us to continuously add value to the customer experience, so that there is always something to look forward to," she said.
The Chief Executive took the opportunity to mention that several ongoing projects will bring further improvement to the company's network across St. Kitts & Nevis in the short to medium term.
The newly revised rates will be published in details using a number of media, in the form of newspaper and radio advertisements over the coming days.
