KINGSTON Jamaica, May 3rd 2011 - LIME, presenting sponsors of the 2011 CARIFTA Games, the Caribbean’s most prestigious Junior Track and Field Championships, is pleased with the execution of this year’s meet and thrilled with the standard of competition.
“The Jamaica Amateur Athletics Association put the Games on at very short notice, and produced a high-quality competition,” said Grace Silvera, LIME Regional Vice-President, Marketing and Corporate Communications. “Records were falling, and it was great to see that although there was heated rivalry between these young people, there was also genuine camaraderie and fine displays of sportsmanship.”
The 2011 LIME CARIFTA Games concluded successfully over the Easter weekend, April at the recently built Catherine Hall Stadium in Montego Bay, Jamaica.
This marked the first time in 15 years that the Games were being held in Jamaica, which is the home of the World’s Fastest Man, current 100m World Record Holder, Usain Bolt. Over 600 junior athletes from 26 territories took part in the highly competitive meet.
Many track and field fans viewed the CARIFTA Games live on LIME Mobile TV in Jamaica on region-wide television broadcasts sponsored by LIME. There was also live streaming on lime.com, with over 100,000 unique views from North America, Europe and as far off as Taiwan and Australia. The Internet stream featured a live chat that generated hundreds of comments from passionate fans. Fans also visited the time4LIME Facebook page and @LIMECarifta on Twitter, with live event-by-event updates and photos from the Games.
Patrons at Catherine Hall got a chance to be part of the LIME Fun Zone, with music, giveaways, a mini-track, video games, and a host of other amenities.
Government ministers from Jamaica, Bermuda and The Bahamas, as well as World Champions Asafa Powell and Nesta Carter joined in the fun and games.
Continuing a 27 year tradition, Jamaica was the overall winner of the Games.
However there were record-breaking performances from athletes from The Bahamas, Barbados, St Kitts-Nevis and Trinidad & Tobago. Some of these athletes will go on to represent their countries and the wider Caribbean at the World Youth Championships, 6-10 July in Lille, France.
The 2012 LIME CARIFTA Games will be held in Bermuda.
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