Innovative Service Offers a Convenient Way of Transferring Phone Credit to Friends and Family

KINGSTON, JAMAICA--(MARKET WIRE)--Nov 20, 2006 -- Digicel, the fastest-growing telecommunications operator in the Caribbean and new entrant to Central American market, today announced that it has received an overwhelming, positive customer response to its Credit Me/Credit U service, which enables customers to conveniently and securely transfer phone credit to friends and family with a minimal transfer charge. 

At Digicel Jamaica alone, the company's largest operation, close to 1.5 million Credit Me requests and more than 2 million Credit U transfers were recorded during October 2006.

Using Digicel's Credit U dynamic handset-based method, prepaid and postpaid customers can automatically transfer credit to another Digicel prepaid mobile phone. The service also allows them to make a 'Credit Me' request to another Digicel customer and they can send any amount of credit, ranging from as low as US$0.80 to as high as US$190 per day.

Credit Me/Credit U further expands the company's comprehensive portfolio of Top Up methods, which are available to customers across its network of 22 markets. The service is currently available to Digicel customers in Barbados, Cayman Islands, Jamaica and for the first time ever to mobile customers in the Eastern Caribbean (EC). Credit U is also available in Trinidad & Tobago.

In the EC markets of Anguilla, Antigua & Barbuda, Dominica, Grenada, St. Lucia, St. Kitts & Nevis and St. Vincent & the Grenadines, customers can use the service with customers from one Eastern Caribbean country to another. For example, a Digicel customer in St. Lucia can top up the Digicel phone of a friend who lives in Dominica.

Simple to use, customers can request a Credit Me by dialing: *127* 1 area code and phone number * amount requested # and press send. To top up a friends account with Credit U, Digicel customers simply dial *128* 1 area code and phone number * amount granted # and press send. The recipient's prepaid account is then topped up by the granted amount.

"Credit Me/ Credit U is an innovative service that provides the convenience of receiving credit quickly from a friend or family member at the most inconvenient time when your phone runs out of credit," said Ben Atherton, marketing director for Digicel Group.

"The service is just another way of providing value to our customers and we are particularly proud to be the first operator to bring this service to our markets in the Eastern Caribbean. Customers need to be able to top up any time, any place so they can always use their mobile phones and we are delighted with how warmly our customers have responded to the service," added Ben Atherton.

Other methods of topping up with Digicel include:

 
Flex Card - A disposable paper card which is readily available island-wide
WebFlex - Add credit online through a Digicel web site
Direct Flex - Add credit with the quick swipe of a personalized Direct Flex
card
Top-U-Up - Send credit directly to the mobiles of friends and family
Street Flex - Access credit from street vendors
Carib Flex - Credit added from overseas money transfer agencies
Bank Flex - Add credit from bank ATM machine

ABOUT DIGICEL

Since its launch in 2001, Digicel has become the fastest-growing wireless telecommunications operator in the Caribbean. After five years, Digicel is renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services, and state-of-the-art handsets. It is the largest GSM operator in the region.

Digicel is incorporated in Bermuda and has operations in twenty two markets, including Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, Curaçao, The Cayman Islands, Dominica, El Salvador, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, St. Kitts & Nevis, St. Lucia, St. Vincent and the Grenadines, Trinidad & Tobago, Turks & Caicos and El Salvador. Digicel also has a license in Guatemala and coverage in St. Martin and St. Barths with further significant growth expected.

The company is the lead sponsor of Caribbean sports teams including the West Indies Cricket Team, Special Olympics teams across the Caribbean and is title sponsor of the Digicel Caribbean Football Union Cup, which involves over 30 Caribbean countries and is an important qualifier towards the CONCACAF Gold Cup.

For more information, visit http://www.digicelgroup.com/.