BASSETERRE St. Kitts, October 23rd 2012 - The Miss Caribbean Tourism Queen Pageant this year has an international sponsor. AVON – the world’s largest direct seller and leading beauty company through its local representative C&C Trading Ltd has kindly agreed to sponsor two segments.
In the fanfare segment called Girls just want to have fun – all thirteen representatives will be outfitted in dresses and shoes compliments AVON. Although this segment of the competition will not impact the final score, AVON/C&C Trading Ltd have agreed to provide a sash and a trophy to the contestant who best captures the pride of AVON through her modeling skills.
“I am so elated by this overwhelming show of support from AVON/C&C Trading that I think it is most fitting to give the local representatives an opportunity to select their own brand ambassador,” said chief pageant organizer – Derrick V Fraites.
A chance meeting with the Regional Manager for Avon - Greta Dahl-Keith earlier this year in June, sealed the deal on the sponsorship for this show, and according to Mr Fraites, “the commitment went beyond anything I could wildly imagine.”
AVON has also agreed to provide accessories and shoes for the swimwear segment of the show. In this and all other appearances AVON’s beauty products will be used exclusively to make up the contestants.
The contestants however are not the only beneficiaries of the generosity of this sponsorship. Coinciding as it does with Breast Cancer Awareness month in October, AVON, itself a major advocate for breast cancer research has also agreed to provide breast cancer pins in goody bags for the judges and chaperones of the contestants.
“We just thought that this was a great way to complete the package, given the time of the year, whilst capitalising on spreading awareness via the potential captive audience at the same time,” said C&C Trading Ltd General Manager, Anne Saunders.
The management and staff of local representatives on St. Kitts & Nevis, C&C Trading Ltd wish to extend best of luck to the pageant organizers.
As gold sponsors, they are confident that the success of the show will result in continued partnerships in the coming years.
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