Kingston, Jamaica, October 17th, 2012 -- No one person, community, or effort is alone in the fight against breast cancer. For the past 5 years, Yoplait® has supported the fight against breast cancer, giving $2.5 million to the Jamaica Cancer Society through the Save Lids to Save Lives program. Tricia Romeo, "Yoplait Brand Manager expressed that Wisynco's commitment to the fight against breast cancer is an important part of how give back to our community."
14 years ago, an employee at the Carson City, California, Yoplait plant lost a family member to cancer and helped organize the plant's support for a local cancer race. This became the start of Save Lids to Save Lives which is now an international campaign that supports millions of people who have been impacted by breast cancer by raising awareness and funding to fight the disease.
Mrs. Yulit Gordon, Administrative Director at the Jamaica Cancer Society, shared that breast cancer continues to be the leading cause of cancer mortality among Jamaican women. The current mortality rate now stands at 40.1 per 100,000 women between the ages of 40 and 65. The Jamaica Cancer Society continues to increase the level of awareness about this disease through its national education and public awareness programmes, it also offers screening for early detection as well as counseling and support to persons battling the disease and their respective families.
Breast Cancer Awareness Month, October, highlights the importance of early detection as the best defense in the fight against cancer. All women are encouraged to do regular breast self-examination starting as early as age 20 and routine screening as recommended by your doctor, based on your age and family history of breast cancer.
Yoplait and Wisynco today continue their support in the fight against breast cancer in Jamaica. Under the theme "So good to help so close to home", the Save Lids to Save Lives campaign is an easy way for all Jamaicans to make their contribution. For every 6oz tub of Yoplait sold from Monday, October 1 through to Saturday, November 10, Wisynco will donate $8.00 to the Jamaica Cancer Society's efforts in increasing awareness of the disease, provide screening for early detection and other support programs. A minimum donation of $500,000 is guaranteed.
During the campaign period of retail partners of Wisynco such as Progressive Grocers, Hi-Lo Food Stores, Lee's Food Fair, Joongs Supermarket and Wholesale, Carihome Supermarket, Empire Supermarket and Shop & Save Supermarkets will be joining the cause by offering specially discounted prices on select Yoplait on Saturdays. Shoppers can look out for the cashiers in the Pink Brest Cancer T-shirts and the Yoplait sampling stations to try or delicious flavours and purchase your favourite one!
Join the fight this year with Yoplait, it is so good to help so close to home.
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