Digicel enlisted T1Visions to create an interactive retail experience for its flagship location in Kingston, Jamaica
Thursday 13th February – Kingston, Jamaica: Digicel Group is proud to announce that it was recognised for its collaboration with T1Visions in the Retail category for 2014 with a DSE Bronze Apex Award presented at Digital Signage Expo’s opening night banquet at the Sands Expo and Convention Centre in Las Vegas.
Digicel worked with T1Visions to create a 4 foot x 11 foot interactive inTouch Wall and inTouch Retail Table for its experience store in Kingston, Jamaica. The inTouch Wall features five 55inch screens mounted behind a touch overlay, and is outfitted with multi-user, multi-touch custom software that allows customers to check prices for phones, compare models, view and manipulate 3D images of handsets and find a data plan that meets their specific needs.
Since installation of the inTouch Wall and Table, Digicel has experienced several positive results that have improved customer experience and Digicel’s bottom line – specifically a decrease in customer wait times and an increase in data plan and service product purchases. Digicel has also been able to reduce inventory due to stocking models chosen on the touchscreens, and customer engagement has been boosted with over 18 hours of Wall and Table usage logged per day.
Digicel Group Head of Retail, Paul Bee, said; “We are proud to accept this award for our state-of-the-art experience store in Kingston, Jamaica. The store comprises 69 digital and interactive screens and enables our staff to deliver a world-class, innovative and extraordinary retail experience to our customers.”
Aileen Corrigan from Digicel Group Marketing said; “We are delighted to have the dynamic content available to our customers so we can engage with them in a totally different way from traditional retail experiences.”
“The Apex Awards were created to foster innovation and recognize excellence in the interactive and digital signage industry. The work of the recipients of this award represents the best of the best,” said Richard Lebovitz, editorial director for Digital Signage Expo. “Recognition of this project, and the collaboration behind it, should be particularly satisfying to the recipients because it is the product of a shared vision and a great working relationship.”
To learn more about T1Visions’ collaboration with Digicel Group and its lineup of interactive inTouch products, visit www.t1visions.com or stop by Booth 933 at DSE 2014.
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Jamaica News