Zurdo to build Nevis’ Profile in Puerto Rico
May 26, 2014 Charlestown, Nevis - The Nevis Tourism Authority (NTA) today announced that it has retained the Puerto Rican firm Zurdo Advertising and Promotions to raise awareness for the Caribbean Island of Nevis, in the Puerto Rican market.
Zurdo is charged with building and executing an awareness campaign in Puerto Rico to promote the island of Nevis to the appropriate sector of the Puerto Rican public.
“We have multiple objectives in establishing this relationship with Zurdo”, said Greg Phillip, Chief Executive Officer, Nevis Tourist Authority. “Firstly Puerto Rico is a logical target to build Caribbean traffic into Nevis; secondly increasing travel from Puerto Rico ensures support for the airlines servicing Nevis directly from Puerto Rico; and thirdly it facilitates the much needed diversification of Nevis’ target market. We are delighted to be working with Zurdo Advertising and Promotions.”
About Nevis
The small, untouched neighbour to St. Kitts, Nevis’s 36 square miles reveals beautiful landscapes, stunning wildlife and historical interest. This hidden gem prides itself on being completely unmarred by modern trappings, with no fast food outlets, coffee shop chains or casinos. With only 400 hotel rooms on the island, Nevis is exclusive yet inviting, with its own very personal allure.
About Zurdo Advertising and Promotions
Based in Puerto Rico, Zurdo is a marketing and communications company working to promote and develop brands through advertising, public relations and promotions.
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