February 11th, 2015 -- Junior Achievement is alive and well in the Elmore Stoutt High School, the third year of Junior Achievement began on Tuesday 11th November and as with previous years the students who make up this year’s group have produced a product that will be ready for sale during the Valentine’s Day period.
Twenty-eight students from the 10th Grade consistently attended the weekly, hour long, period. The hierarchal make-up of their business, Tweatz, are President, Jeron Smith, VP Finance, Shaemore Smith, VP Human Resources, Akisha Robinson, VP Public Relations, Jheanique Guishard, VP Production, Demoy Vanterpool, VP Marketing DiYana Simmonds. The other twenty-three students work under the guidance of the above Board of Directors.
The students were bought together by the ESHS Head of Business Studies Department Ms. Nathalie Alexander and the two volunteer advisors from the private sector are Ken Guiste from Lime (BVI) and Decoy Mactavious from Ogier.
The product developed are Valentine gifts consisting of candy, photos and teddy bears with a price range between $3 and $25.
The students are gaining an appetite for entrepreneurship and the importance of the marketing mix (product, price, promotion & place) as well as good team work.
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