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Posted: Monday 23 January, 2017 at 9:59 AM
By: PRIDE Sports Ltd, Press Release
    Sandy Point, St. Kitts- 'Do not allow your reiterated preferences to count more heavily than your positive acts.' - PRIDE Sports Ltd has taken this slogan to heart and with an exciting yet informative video is calling on the youths of the federation to choose sports over violence. 

    "This is the beginning of a new campaign that we are hoping for would inspire others to get involved in the fight against the gun violence that plagues communities across the country,” said Randy Desuza , Manager of the Sandy Point PRIDE basketball team that is owned and operated by PRIDE Sports Ltd.

    "There is no question that more needs to be done to tackle this deadly problem, and that’s why we saw it important to rally as many of our colleagues as we possibly could to collaborate on this project" 

    This new organization vows to bring more people into the fight against gun violence, which affects every village, in its bid for positive social change through sports entertainment .

    “We express sincere gratitude to Commissioner Ian Queeley and the Royal St. Christopher & Nevis Police for giving it's full support of this initiative without hesitation" 

    Credit must also be given to Nigel 'TruCapo' Lewis for producing the video, Cliff 'HungryFrog' Richards for crafting the supporting beat and Bruce Rogers for voicing the lyrics to the 'BallsOverBullets' title track.

    "We felt it necessary to harness the grassroots power of the community in joining forces with all the other sporting organizations of the Sandy Point community who all want to protect their families and communities from gun violence.” 

    The organization is in the process of planning an invitational basketball league to be held during the course of this year, and is set to open training camp for PRIDE and PRIDE KINGS in the next couple of days as it expands its program to offer more opportunities for interested ballers.

    “This isn’t just a  Sandy Point problem, or a St. Kitts problem. It can, and it does, happen in every country,” said Desuza , “And it will take the collective efforts of every individual, to unite and do more to protect our kids and our communities.”
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