August 2nd, 2017 -- Thousands of St. Kitts & Nevis businesses are losing out on growth opportunities due to the absence of a vital marketing tool needed for added visibility and sales – digital marketing.
This revelation was made by Yello’s Digital Manager & Google certified expert Rasheed Girvan who was speaking on Wednesday, July 26th at Yello St.Kitts & Nevis Digital Conference held at the Marriott St. Kitts.
Mr. Girvan explained that that there are currently over 100 thousand mobile devices in St. Kitts & Nevis, a figure which far exceeds the country’s population of fifty six thousand people and has a significant impact on St. Kitts & Nevis search queries.
Outlining the benefits of digital marketing, Mr. Girvan stated that the desire that business owners have to grow their organisations and compete globally, is achievable through an effective mobile responsive websites and digital advertising campaign which gives them the opportunity to be visible to customers in the moments when they have a need to know, go, do or buy.
As a Google premier partner, Yello St. Kitts & Nevis, specialises in developing and implementing digital strategies and solutions such as website, search engine marketing and mobile advertising. Yello is the three time recipient of the Google Adwords and Mobile Champion Awards for the Caribbean and Latin America. “This Google award is a testament to our expertise and proficiency in developing and managing digital campaigns for businesses,” expressed Erica Raymond, General Manager for Yello in the Leeward Islands.
“We’ve recognized the opportunities that digital solutions provide for local businesses, which is why we’ve hosted this event, to share with businesses best practices and tools available for their business growth. In working with businesses of various sizes and industries, we understand the tangible returns that Digital advertising can provide for their business,” said Mrs. Raymond.
In his presentation at the conference, Mr. Girvan said digital marketing presented a number of opportunities to help businesses grow, especially with a local internet penetration of thirty eight thousand and thirty four thousand persons already on social media platforms.
The conference, which was oversubscribed had an estimated 100 business professional that were presented with information on how to market their products and services on the digital platform; how to track returns on investment from their online marketing spend and identify the digital investments that will increase conversion and drive customer retention. (PR)
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