Basseterre, ST. KITTS: July 23rd, 2009: Claudette Stapleton is laughing all the way to the bank with US$500 cash. She was one of five lucky customers whose number was randomly selected in LIME’s “U R it Summer” promotion. At a presentation ceremony in LIME’s Charlestown Mobile Store, Ms Stapleton collected her cheque from Marketing Executive, Claudette Walwyn. The expecting mother declared, “this will surely come in handy as I prepare for the birth of my child.”
Meanwhile, on sister island St. Kitts, Latoya Matthew will be heading for a wardrobe make over when she redeems her $500 clothing voucher at Island Hopper. Considering one’s prize preference, it may seem that Tanye Jeffers ‘took the cake’ when she won the first of 4 Nintendo Wiis®. This is not to say that Marlene Ramsey will think anything less of her $150 dollars off her next grocery bill. Of no less significant a prize, is Keisha Wharton’s Spa Voucher which is to be redeemed at Zoë’s Total Body.
What made these customers so lucky? It was simple. They all qualified to win by talking for five minutes or more on their LIME pre-paid mobile phones. What’s more, is that they would have received the next 60 minutes of that call free, so effectively they won big twice. There are also three other ways to win: customers who top up $20 or more qualify, as do those who text “UP” to 5463 at a premium charge of $1. Additionally, customers signing up for any new LIME service will get a chance to win. Weekly winners will be selected every Tuesday. At the end of the seven week promotion hundreds of customers would have shared in the EC$125,000 bonanza which will run until September 6.
Ensuring that everyone shares in the pie, LIME has also set aside some instant prizes, where random customers may receive a text after texting the word “UP” to 5463 advising of a prize. From the instant prize pool, customers can win LIME-branded Baby Tees, sports towels, folding chairs, T-shirts, back packs and caps. Nearly two hundred instant prizes will be collected this week.
With 5 weeks to go, there are still lots of prizes at stake. LIME has certainly placed its customers at the center of its Summer promotion so indeed “U R it this summer”.
ENDS
