Port of Spain, Trinidad. 25 January 2019 -- The Hero Caribbean Premier League (CPL) has announced the tournament’s economic impact for Trinidad & Tobago. The 2018 event, which took place between 8 August and 16 September last year, created a total economic impact of US$25,689,199 in the country. This represents an increase on the 2017 figure even with the tournament having two fewer matches in the country in 2018.
This figure has been calculated using organiser spend, visitor spend and media value and was collated for Hero CPL by world-renowned researchers, SMG Insight.
In addition to that economic impact figure the Hero CPL employed 254 staff in Trinidad & Tobago and filled 8,573 hotel rooms during the 2018 event. The value of media exposure and mentions of Trinidad & Tobago from this coverage was US$5,490,704, more than double that achieved in 2017.
The Hero CPL spent US$4,069,867 in Trinidad & Tobago during the 2018 event with the tournament hosting seven matches in the country, a significant investment that shows the commitment to staging cricket at both Queen’s Park Oval and the Brian Lara Cricket Academy.
Speaking about the report from SMG Insight the Hero CPL Chief Executive Officer, Damien O’Donohoe said: “Trinidad & Tobago has always been very good to us as a tournament, with local support being absolutely fantastic. It means a lot to us that we are able to deliver tangible economic benefits to the country. The finals for the 2018 tournament were fantastic and we can’t wait to be back in Trinidad & Tobago in 2019 to get the party started again.”
ABOUT THE HERO CARIBBEAN PREMIER LEAGUE:
First started in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Combining broadcast and digital viewership over 200 million fans watched the 2018 season to make it one of the fastest growing leagues in world cricket. Trinbago Knight Riders are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Jamaica Tallawahs. For further information visit www.cplt20.com.
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