BASSETERRE, St. Kitts – CUSTOMERS using The Cable St. Kitts service continue to see upgrades to their experience, with the latest offer being a low cost Ultra TV service.
On Thursday (Jul. 18), the company unveiled its new Ultra TV initiative, which is geared at cutting the price for television service while upgrading the number of channels offered to customers.
Under the new initiative, customers will see the tiers of channels being removed and replaced by 75 channels being offered for $70.
CEO of The Cable St. Kitts, Patricia Walters unveiled the plan at a media launch held at the Royal St. Kitts Hotel.
Under the new initiative, all tiers of customers will be placed under the same plan of 75 channels.
“This is the first in the journey of Ultra TV. Ultra TV is one flat tier TV service that everybody will have. Finally, the key message is that there is something better for you,” Walters added.
She pointed out that the culture of viewing television and entertainment has changed over the last five to 10 years and it is with that in mind that the company is changing the customer experience.
“If you have a box it will work. If you don’t have a set top box, it will work! We are responding directly to your complaints and paying points. Way back in December we did our market research and we wanted to hear from hundreds of our TV customers.”
The CEO reminded that her entity is one of a handful of indigenous telecommunication companies around the region, with many being international conglomerates.
“…The Cable, I am proud to say, is one of the few that really belong to the people of the Federation.”
The Internet has been deemed as one of the critical infrastructures by the CEO, who classified it with the likes of infrastructure, water and electricity.
“We own the pace of investment. We make decisions on return that is not short term, that is for the benefit of the people, the benefit of Foreign Direct Investment…,” the CEO said.