Port-of-Spain, Trinidad. 22 August 2019 -- The Hero Caribbean Premier League(CPL) T20 welcomes Angostura® Lemon Lime & Bitters as the Refreshment Partner for the 2019 tournament. Drinks breaks will be named LLB breaks, and the brand will have Refreshment Zones at CPL T20 matches. Angostura® Lemon Lime and Bitters will be looking to refresh fans across the region during the Twenty20 cricket tournament which takes place from 4 September to 12 October 2019.
The House of Angostura is well known worldwide for its Angostura® aromatic bitters and has incorporated that flavour into its now popular beverage Angostura® Lemon Lime and Bitters. Associated with sport and the cricket fraternity for several years, the brand boasts of having legendary cricketer Brian Charles Lara as one of its first ambassadors.
CPL Commercial Director, Jamie Stewart commented, “It is wonderful news for fans and for the CPL that Angostura® Lemon, Lime & Bitters, one of the region’s great & truly global brands, is joining the CPL Partner family. As a young Australian growing up in Perth in the 1970s, LLB as it was known, was an extremely popular drink mixed by bartenders around the country. It is a true pleasure all these years later to welcome this tremendous company and its signature offering Angostura® Lemon Lime and Bittersas the “Refreshment Partner” of CPL. Fans have lots of fun opportunities to look forward to as both parties look to bring this long-term partnership to life “
On the introduction of Angostura® Lemon Lime and Bitters to the tournament, Chairman of Angostura Holdings Limited, Mr. Terrence Bharath, stated, “As we celebrate our 195th year as a company, the House of Angostura is proud to collaborate with the Caribbean Premier League as the Refreshment Partner of the Tournament through our Angostura® Lemon Lime and Bitters (LLB) brand. With both entities having significant global reach, we are extremely excited to bring the exhilaration of the CPL T20 tournament to the Caribbean and the rest of the world, in line with the growth aspirations for our Angostura® Lemon Lime and Bittersbrand and maximizing our marketing efforts. We look forward to this thrilling partnership”.
The company is also focused on sport and youth development and will partner with theCPLto host a cricket kids camp in its home market of Trinidad and Tobago.
The 2019 CPL gets underway on Wednesday 4 September at the Queens Park Oval in Trinidad and Tobago.
ABOUT THE HERO CARIBBEAN PREMIER LEAGUE
First started in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Combining broadcast and digital viewership over 200 million fans watched the 2018 season to make it one of the fastest growing leagues in world cricket. In 2018 the tournament made a positive economic impact across the Caribbean of US$127 million. Trinbago Knight Riders are the current CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia and Jamaica Tallawahs. For further information visit www.cplt20.com.
ABOUT HOUSE OF ANGOSTURA:
The House of Angostura was established in 1824 when Dr. J.G.B. Siegert, a young German-born surgeon in General Simon Bolivar’s army of liberation in Venezuela, perfected the formula for his aromatic bitters after four years of research and experimentation with various medicinal barks, herbs and spices from all over the world. The Company’s major business interest is the manufacture and marketing of Angostura® aromatic bitters (our flagship brand), branded rums and other spirits. Angostura® Lemon Lime and Bitters was launched in 2005and has on a continuous basis over 20% in the Caribbean region. The brand continues to drive growth globally and has expanded distribution in Australia, while recently penetrating the USA Market. Holder of the only Royal Warrant of Appointment to the British household in the Caribbean, the House of Angostura celebrates 195 years of continuous innovation and award-winning products. For further information visit www.angostura.com.
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