CHARLESTOWN, Nevis – LIAT’S Corporate Communications Manager Desmond Browne, on Monday (Sept. 28), paid a visit to the Charlestown Primary School at Ramsbury.
Browne’s visit, one of three to primary schools in the Federation, is part of the regional airline’s effort to maintain its good image in the community.
According to Browne, “Usually, when you hear about LIAT in the news it is a lot of negatives. But there are a lot of good things and a lot of history to LIAT, and the Schools Stops programme is geared towards sharing some of that history with students in primary schools.”
In keeping with the programme, Browne visited Grade Six at Charlestown where he shared information on the company with the students and later quizzed them on that information.
Successful answers were rewarded with LIAT memorabilia. The eager students also had questions of their own which Browne did his best to answer.
Among the information shared by Brown was the fact that LIAT has 17 planes and 900 employees including 78 flight attendants, and that it was founded by Kittitian Frank Delisle in 1956.
Browne told SKNVibes that “We want to build the knowledge base of people in the community as it relates to LIAT. Most people only know about the planes and the pilots and missing baggage. They don’t know a lot about what goes on about running an airline. I’ve been to three schools in St. Kitts and Nevis and no one knows that the founder was a Kittitian”.
The programme started in April and it targets all LIAT destinations.
Browne said LIAT also intends to run similar programmes targeting high school students and adults in the near future.
