Basseterre, St. Kitts & Nevis, 22-02-2021 -- Today, Unicomer St. Kitts & Nevis Limited, announced the launch of a ground-breaking Public Relations campaign, We Are All Essential in St. Kitts & Nevis. The campaign has been developed in support of the larger Government and Ministry of Health programs aimed at providing public education to persons about their role in reducing the spread of COVID-19. The campaign also supports through various initiatives and promotions, Health and Public Workers who are champions of the cause.
Country Manager, Trudy Lewis-Allen stated “As an employer and good corporate citizen, we found it necessary to develop an impactful PR campaign to align our business with the greater responsibility we all have as global citizens, to fight against the COVID-19 pandemic in our communities. The theme We Are All Essential was chosen to evoke national pride and a sense of personal responsibility, as we believe that we all have an essential role to play in stopping the spread.” She also advised that in addition to several PR initiatives planned under the campaign, Unicomer will provide Essential Workers with an additional 10% off online purchases at www.shopcourts.com when they use the code ESSENTIAL10. Terms and conditions will apply.
Perhaps the most exciting part of the campaign is the OECS We Are All Essential Jingle Competition. Customers will have an opportunity to participate in a regional competition led by 5 time St. Lucian Groovy Soca King, Arthur Allain. The competition will be broken down into 2 segments: Students and Young Adults. The first place prize for the Student Jingle Competition is EC$1,500 and for the Young Adult Jingle Competition, EC $2,500. The second and third place winners in both categories will receive a laptop and tablet, respectively. The competition begins February 22nd and ends March 10th. Submissions can be made to OECSjingle@unicomer.com. Arthur Allen, OCES Brand Influencer, stated that he’s thrilled about of the competition. “I think we have a lot of talented people here, so I am excited to be a part of the competition and eager to see the type of talent that will come from our future generation.”
“We continue to see an increase in COVID-19 cases across the OECS territories and we’re concerned about our people; our team members, our customers and the public at large. This is why we felt it necessary to render our support as a business partner in the community to propel the message and support this important fight”, shared Mrs. Lewis-Allen. “We at Unicomer will do our part and we want to encourage everyone to do the same as we’re all essential in the fight against COVID-19.”
ABOUT UNICOMER GROUP
The Unicomer Group operates in 26 countries from its headquarters in El Salvador, and has over 15,000 employees. The company offers its customers the widest and most modern line of products and financial services across the countries of operations. The retail brands of Unicomer include Courts, Courts Optical, Ready Cash, Ashley Furniture HomeStore, RadioShack, Lucky Dollar and Servitech.
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