23 August 2021, Gros Islet, Saint Lucia -- Hero Caribbean Premier League (CPL) is launching an online merchandise store which will make top quality apparel and souvenirs available worldwide. The store has been designed by Cube Partnership, an expert sports retail, e-commerce, licensing and merchandise business, which works with international sports events and brands including The Rugby League World Cup 2021, Birmingham 2022 Commonwealth Games, Aston Martin Cognizant Formula 1 team and Solheim Cup 2023.
The range of merchandise will include items featuring the league and franchise branding and will be available for fans all over the world. In 2020 the Hero CPL had more than 500 million views with significant interest around the globe. Those Hero CPL fans in the Caribbean and around the rest of the world will have the chance to show their colours with this fantastic range of products.
The full range of products can be viewed at https://shop.cplt20.com/
Chris Watson, Hero CPL’s Head of Marketing, said: “At the Hero CPL we are blessed with some of the best fans in the world and we are really excited that we are able to launch this online store with the Cube Partnership. They have a fantastic track record of delivering exceptional products to customers all over the world.”
Ed Boardman, Cube International’s CEO said: “We are delighted to partner with Hero CPL. Following our mandate of ‘Sport Reimagined’, it is one of the most exciting and vibrant leagues in world cricket and we are looking forward to enhancing our partnership with Hero CPL and delivering a world class merchandise programme to further elevate the brand and offer fans the world over a truly outstanding retail experience.”
ABOUT THE HERO CARIBBEAN PREMIER LEAGUE:
First started in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. There was a combined broadcast and digital viewership of over 500 million during the 2020 season to make it one of the most watched leagues in world cricket. Trinbago Knight Riders are the current Hero CPL champions and the other competing teams are Barbados Royals, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, Saint Lucia Kings and Jamaica Tallawahs. The 2021 tournament will take place in St Kitts & Nevis from 26 August to 15 September. For further information visit www.cplt20.com
ABOUT CUBE PARTNERSHIP
Part of the Cube International group, Cube Partnership is an expert sports retail, ecommerce, licensing and merchandise business. The company works with sports organisations, rights holders, teams and events across the globe to create exceptional retail, licensing & merchandise experiences for spectators and fans worldwide. For further information, visit https://www.cubepartnership.co.uk/
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