29th July, 2022 -- Ultra TV is three years old! On August 1 2019, the locally-owned telecommunications company, The Cable, introduced a rebranded television offering called Ultra TV. This product removed all the tiers that hitherto came with cable tv services and simplified the offering. At the launch event, Chief Executive Officer of the company – Patricia Walters, stressed that this “solution” was a direct response from customers’ feedback through research. “Three years later we have a product which is content-rich and best In class for affordability and which our customers have proudly embraced,” said the company’s CEO.
Touted as a value-pack product, Ultra TV came into being from local market research. It boasts content for all the family and is especially popular for its regional and local content and the simplicity of its packages. Ultra TV affords customers access to top sporting events, world news and international entertainment delivering on the company’s commitment to give more where it matters. Since its launch three years ago the company has added more movie channels, Sportsmax and OWN for the same price of only $60/month. Customers also have access to the popular HBOMAX streaming channel.
The company’s CEO, Patricia Walters at the launch event promised that more opportunities will evolve from Ultra TV. She was hinting then that locals would be able to provide content for tv as long as it was of high quality. Currently, there are three local channels that air local content. The Visitor Channel Channel 3, ZIZ Channel 5 and more recently The Ministry of Entertainment’s ‘MoENT TV’ on Channel 4 which is dedicated exclusively to local entertainment and the arts.
“We are determined to leverage our Ultra TV platform to showcase our local artistes and provide high visibility of the talents of our young people. The next phase on this journey is to create regional and international exposure for local content developers,” remarked CEO Walters. To celebrate the third anniversary of Ultra TV, The Cable is making available two 55” television sets for two of its customers. Winning is easy – any customer who signs up for or pays their Ultra TV bills in full qualifies to win. The winner will be determined by random draw. The offer runs until August 31st 2022.
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