Hero CPL and Stars4u team up to create cricket’s first digital avatars

Gros Islet, Saint Lucia, 15 August 2022 -- The Hero Caribbean Premier League (CPL) and Stars4U have teamed up to create interactive digital avatars, a first in cricket. 
 
These digital avatars of Hero CPL players and commentators will offer messages and greetings that fans can share with friends and family. These avatars will be available to purchase one at a time or via a subscription with the platform due to launch very soon. 
 
These lifelike and engaging digital versions of your favourite cricket stars will be available to download via Hero CPL’s digital channels with many avatars available, including Nicholas Pooran, Danny Morrison, Chris Green, Kieron Pollard and Sunil Narine. 
 
Pete Russell, Hero CPL’s CEO, said: “Yet again, Hero CPL is at the cutting edge of fan engagement, and we are really pleased to be working with Stars4U to bring this exciting product to our fans. The world is moving more and more into the digital space, and we will continue to strive to make sure CPL is a front runner in this regard.” 
 
Simon Brown CEO of Stars4u said “This is a first to market for the sporting Industry and the CPL have again committed to this innovative proposition. Entertaining and personalised messages from sporting heroes in the form of avatars that can distributed through existing clubs/fans and multiple social media platforms is a must for any fan. We are building a sustainable technology proposition that’s bringing fans, clubs, and brands closer to their heroes and we are delighted to be in a long-term partnership with the CPL”. 
 
ABOUT THE HERO CARIBBEAN PREMIER LEAGUE: 
First started in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. The broadcast and digital viewership has passed 500 million in both 2020 and in 2021 to make it one of the most watched leagues in world cricket. St Kitts & Nevis Patriots are the current Hero CPL champions and the other competing teams are Barbados Royals, Guyana Amazon Warriors, Jamaica Tallawahs, Saint Lucia Kings and Trinbago Knight Riders. 
 
The 2022 men’s Hero CPL tournament will take place from 31 August to 30 September. The host countries for 2022 will be St Kitts & Nevis, Saint Lucia, Trinidad & Tobago and Guyana. In 2022 there will be the first running of the Massy Women’s Caribbean Premier League (WCPL) which will feature Barbados Royals, Guyana Amazon Warriors and Trinbago Knight Riders. The WCPL will take place in St Kitts & Nevis from 31 August to 4 September. For further information visit www.cplt20.com

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