Basseterre, St. Kitts (28 September 2022) – St. Kitts is featured in Sustainable Travel: Where Next?, an all-new documentary series released today by Sustainable Travel International. The series highlights how the global travel and tourism sector is taking action to protect our planet and its treasured destinations, showcasing St. Kitts’ sustainability efforts as an example. The series debuts as the international community celebrate World Tourism Day and acknowledge tourism's important role in sustainable development.
Using high-end cinematography, Sustainable Travel: Where Next? takes viewers on a different kind of journey, exploring sustainability initiatives that are transforming tourism all around the world. The series is a collection of 16 short-form documentary films produced by Zinc Communicate, a Zinc Media Group company, spotlighting a different tourism destination or organization. From the beaches of Barbados to the urban heart of Norway, the series brings uplifting stories of conservation, regeneration, inclusion, empowerment, and resilience to life.
In recent years, awareness of tourism’s impacts reached an all-time high, with travelers becoming more cognizant of the burden the traditional tourism model placed on sensitive places and over-visited communities. Sustainable Travel: Where Next? offers hope for the future and embodies this year’s World Tourism Day theme: ‘Rethinking Tourism.’ From farm-to-table culinary experiences to recycling and reuse programs, each episode showcases real-life examples of sustainable travel in action and emphasizes the local voices behind these efforts.
“This series aims to captivate and inspire viewers to take action within their own lives or professional roles to further sustainable travel,” said Paloma Zapata, CEO of Sustainable Travel International. “Over the past two years, people have spent much time reflecting on the harmful effects of tourism and everything that’s gone wrong. Now is the time to look forward. As we do so, it is more important than ever to tell powerful, uplifting stories that encapsulate the positive side of tourism and its potential to conserve our planet and create social benefit.”
St. Kitts has increasingly met high standards in many sustainability achievements. For example, notable mentions include introducing the first ‘green’ airport in the Western Hemisphere, hosting frequent beach clean-ups to protect its coastlines, and hotels practicing organic farm-to-table dining experiences.
The St. Kitts Tourism Authority looks forward to using sustainability as part of its comprehensive marketing strategy. “As a destination, St. Kitts can respectfully boast of its organic way of life. We are proud of the island’s strong, sustainable growth, especially as a tourist destination. St. Kitts sets a benchmark for all progressive nations both regionally and globally as it relates to sustainability while being able to economize, promote health, achieve social justice, and strengthen our commitment to protecting the environment.” said Chief Executive Officer at the St. Kitts Tourism Authority, Ellison ‘Tommy’ Thompson.
Along with St. Kitts, the other destinations and organizations featured in the series include Coulibri Ridge, Destination Greater Victoria, Explore Edmonton, Park City Utah, Six Senses, Sonoma County Tourism, South Western Railway, Sustainable Travel International, St Kitts Ministry of Tourism, Tourism Australia, Town of Vail, Visit Barbados, Visit Denmark, Visit Ljubljana, Visit Oslo, and YHA Australia.
To mitigate the environmental footprint of the film production, Zinc Communicate is partnering with Sustainable Travel International to offset the primary sources of carbon emissions: crew flights, accommodations, and ground transport.
Sustainable Travel: Where Next? the episode can be streamed online at https://bit.ly/3BSyZX5 and is also available on Sublime Magazine.
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