Basseterre, St. Kitts - Demonstrating its unwavering commitment to fostering talent and supporting the Arts, TDC has teamed up with songstress, Ms. Erica Edwards.
The company gave its support for the recently held “Merry Erri Christmas Concert” on Sunday 1st December 2024, at the Sugar Apple in Fortlands, Basseterre to a very appreciative audience that people of all ages.
The much anticipated and well attended event, titled "A Merry Erri Christmas with Erica Edwards," took place and featured an unforgettable evening of soulful music and dynamic performances.
According to Ms. Jhanelle Brown, Acting Manager in the TDC Client Relations and Marketing Department, "Erica Edwards is an example of the extraordinary talent we have in the Federation, and we are honoured to play a role in helping her share her gift to uplift and inspire. The concert represented not just entertainment but an investment in homegrown musical and vocal talent.
She also added, “We are also partnering with Erica and her team as one of our ambassadors for the Holiday Season, where she will be featured in our Retail Stores Holiday Sales and Promotional Campaign; in store, online, social media and in our printed material, to promote our Holiday offerings for our valued customers.”
In speaking about the collaboration, Ms. Edwards thanked TDC for its endorsement and how the corporate backing will advance her career, “Thank you TDC for your generous sponsorship. Our partnership will make a significant difference in advancing my mission and helping to achieve our goals while helping other young people to get the opportunity to also shine. Your contribution will further inspire and empower me to advance my musical talents and pursuits in and outside St. Kitts and Nevis. Thank you for being a part of this journey.”
The support forms part of the company’s mission to “contribute meaningfully to the Economic, Social and Cultural Advancement”, as a champion for initiatives that celebrate and uplift the rich cultural and creative heritage of our communities.
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