Armed With Co-signs From Cardi B, La La Anthony, Sanaa Lathan, DreamDoll, And Others "Prettier—" Ushering In A Cultural Phenomenon—Has Arrived Boasting Over 100M Views On TikTok Among Many More Highlights
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(NEW YORK, NY—February 19, 2025) -- JAY1 stands as a transformative force in the U.K. rap scene, captivating audiences with his powerful lyrics and irresistible charm. Hailing from North London, his ascent to fame skyrocketed after the release of "Your Mrs," which climbed to the 18th position on the U.K. charts. His latest project, Sorry I'm Late, showcases his undeniable talent, highlighted by the infectious single "Prettier."
"Prettier" is an Afroswing gem led in production by KVRIM (Chris Brown, Fridayy) exemplifies JAY1's unique ability to create something truly special. Rich instrumentation intertwines seamlessly with his captivating rap-sung verses, bringing the song's essence to life. As the song unfolds, drums infuse an island flair into the rhythm, while JAY1's vocals enthrall listeners with the memorable hook: "Cuz she always gettin' prettier... Getting finer, bad gyal, fire... Girl, you bring the heat like a lighter... And ya' always gettin' prettier."
Fast forward to 2025, and "Prettier" has blossomed into a cultural phenomenon, dominating spaces from the United States and Nigeria to the United Kingdom and Canada. This anthemic track has struck a chord with women everywhere, empowering them to confidently showcase their beauty and self-expression on social media. The track has inspired over 157K user-generated videos on TikTok, racking up over 100 million views. Its official music video powerfully captures the song's impact, celebrating women worldwide in their moments of self-empowerment. Watch the official music video HERE.
JAY1 knows how to create a buzz, and it’s no wonder that "Prettier" has caught the attention of stars like Cardi B, La La Anthony, Sanaa Lathan, and Dream Doll and more. With exciting new music on the horizon, JAY1 is poised to deliver an unforgettable year, bringing the vibrant energy of "Prettier" to a global audience.
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ABOUT JAY1
Flying the flag for Coventry's rap scene with a self-assured swagger, JAY1 had a meteoric rise after the single "Your Mrs" made its way to the 18th spot on the U.K. charts.
Originally rapping as Young Jay, JAY1 started making music seriously after moving from North London to the historically student-based city of Coventry in 2016. Bold, self-assured vocals and candid lyrics gave the U.K. MC a fundamental versatility: despite often letting his lyrics speak for themselves on minimalist trap beats, he demonstrated his ability to adapt to everything from club-rap to Afroswing. After delivering freestyles on two popular U.K. video series, Bl@ckbox and Hardest Out, JAY1 saw his first major success with "That's My Bae," which blew up through online video channels before inspiring its own freestyle challenge.
A series of 2018 singles helped boost the rapper's fan base and expand his sound, leading to him trying his hand at summer dancehall on "Good Vibes" and blunt braggadocio on "Becky." It wasn't until "Your Mrs" that the Coventry MC found his breakout hit: After a snippet of its chorus received social media buzz, the song's music video hit a million views on streaming services just three days after its release. Building on this success, he quickly landed a spot on the remix of Russ and Tion Wayne's "Keisha & Becky" and then appeared on Charlie Sloth's Fire in the Booth radio show in April 2019. His debut EP, One Wave, was released in July of the same year; compiling hits like "Your Mrs" and "Mocking It" with an assortment of new material, the rapper's debut showed him flexing his abilities across the U.K. rap spectrum, all delivered with his signature bluntness. Capitalizing on the tape's success, the rapper closed out the year with the club-centric "Million Bucks," and the Tion Wayne back-to-back "2 ON 2," both of which enjoyed minor runs on the U.K. charts. Through 2020, the rapper expanded his sound into new avenues: He collaborated with Stylo G, Toddla T, and Sean Paul for the "Dumpling Remix," stepped into the U.S. market with Blueface and the Plug collab "Curvy," and made his drill debut alongside Loski on August's "TEE."
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