Kingston,Jamaica; Twenty-three lucky Caribbean Nationals will attend the Arthur Guinness Celebration in honour of the distinguished founder of the brew, Arthur Guinness. Winners from the countries: St Kitts, Barbados, Guyana, Haiti, Trinidad, St Vincent, Antigua and St Lucia will be flown to Jamaica on all-expense paid trips for performances from Reggae and Dancehall favourites Shaggy, Bounty Killer, Beenie Man, Lady Saw, Wayne Wonder and Mavado. The event to be held on Saturday October 23, at the National Stadium in Kingston Jamaica represents what has become a yearly tradition of celebrating Arthur Guinness Day through live performances and celebrations globally.

Arthur Guinness Day, Thursday September 23 will be celebrated worldwide with various activities. The success of the Guinness brand was made possible through one man’s dream to operate his own brewery. Arthur Guinness was no stranger to the process involved in the brewing of beer. He supervised the production of brews at a fairly young age on a large estate under the guidance of his father. With his £100 inheritance he started a brewery with his brother only to break away three years later to establish what would become his leap into greatness. He seemed to be certain of what would be his brand's success when he leased the property he used to brew his ales and ports for 9000 years. From there on, the rest is history. 

It is estimated that at least 5.5 million pints of Guinness are drank worldwide, per day. Arthur Guinness' impressive legacy has survived for more than two centuries.  People from all over the world are united in celebration of the man, the pioneer and the genius behind the “black stuff”. 

The Caribbean is set to host a grand celebration of culture music, food and great entertainment. Some of Jamaica's greatest musicians will celebrate the work and life of a man who embodied all the qualities of greatness. The Arthur Guinness Celebration takes place on Saturday October 23 at the National Stadium Kingston, Jamaica. Admission to this event is only through the Guinness Under the Cap promotions.

Conditions Of The Promotions For The Greatness In Concert

1. To participate entrants must be 18 years or older to enter.

2. Employees of Red Stripe, Mind Share, Team Solutions, Headline Entertainment and Waterworks are not eligible to enter.

3. The winner(s) must agree to be a part of the Red Stripe Advertising and public relations campaign. Red Stripe reserves the right to publish the names, addresses and photographs of winners.

4. Should winners refuse to participate in Red Stripe Advertising and Public Relations campaigns Red Stripe reserves the right to withhold prize(s).

5. All winners must provide a valid proof of identification, or driver's license to collect their prize. Additionally:
a)Text and win, winners must take phone with notification text and winning crown to redemption outlets island wide. To complete redemption process, winners must correctly complete the redemption forms or a blank piece of paper with: name, address, telephone number, and correctly completed tag line GUINNESS REACH FOR GREATNESS.

b) Collect crowns while ticket stock last, consumers must take four specially marked Arthur Guinness Day Crown and correctly complete a redemption form or a blank piece of paper with: name, address, telephone number and correctly completed tag line GUINNESS REACH FOR GREATNESS.|

6. Each Unique Code will be valid for only one entry.

7. Consumers can text to enter as many times as per purchase.

8. Tickets will be limited to ten persons for text and win and crown redemption winners.

9. Ticket redemption will start on September 1, 2010 and closes on October 21, 2010 before the event on October 23, 2010.

10. Text and win winners must collect prizes within seven days of notification via text.

11. Red Stripe will retain all unclaimed prizes as company property.

12. Text will be charged at standard rate across networks.

13. In the event that upon redemption a winner is under 18 years of age, the entry becomes null and void.

14. In the event upon redemption a winner does not have Valid ID, then Red Stripe reserves the right to refuse to hand over prize(s) until the required verification can be made.

15. Prizes are not redeemable for cash.

16. By participating in this promotion you give Red Stripe the right to contact you for future promotion

17. All transactions and winners are subject to the rules, regulations and process of Red Stripe with the written approval of the Betting Gaming and Lotteries Commission.