BASSETERRE, St. Kitts - LIME’S Manager Lavern Caines has announced that her company’s new financial year is expected to bring added excitement and attraction.
Caines, in an exclusive interview with SKNVibes Business, pointed out that the new financial year would begin in April.
She said this would see new and added excitement, noting that a number of new products and services would be offered.
“There will be a number of new products and services along with improvements, so that will be something that customers can look forward to.”
Caines said that despite the effects of the financial crisis, the public could continue to expect quality promotions and that her company believes it is very important in ensuring quality for service.
“As you would have realised from early last year, say early as from since summer, we started to make our promotions very, very broad,” Caines pointed out.
Caines noted that this style of promotion quickly became very popular and she explained that two of the more popular ones are the All Day Talk Plan and the All Week Talk Plan. The first plan allows persons to talk for 24 hours for a cost of EC$5, while the other one allows them to talk for seven days for a cost of EC$30.
The Corporate Communication Manager said that executing affordable plans helps in ensuring customers could continue to enjoy the same benefits and offers.
“What you will find is that we will tailor more packages that will suit the individual needs of our customers rather than the blanket promotion, as we have recognised that people have less disposal income. You will see now that a lot of our promotions are going to have more than one part to it,” Caines said.
She added that the company ventured during the summer of last year to ensure that value is garnered. As such, she stated that LIME took an approach where more persons could enjoy the value and reach of their promotions.
In response to whether they will scale down on some of the major promotions due to the current economic difficulties, Caines said, “We may not scale back altogether in terms of the benefits, but what you will see is a greater variety of offerings ensuring that all of our customers benefits across the board.”
