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| Donovan White Marketing Manager - SKN presents to Man of the Match Rammy Sarwan - ODI |
Digicel launched its mobile operation in the Federation on the December 2
nd, 2005 with an unbelievable foray of pre-launch activity and on the ground excitement. The Digicel stores across St. Kitts and Nevis were inundated with eager citizens who started to queue from as early as 5am, to be one of the first to own a Digicel phone; these scenes continued all the way through to the New Year.
Twelve (12) months later and Digicel has proved itself to be an energetic company with real stamina; and has truly lived up to their customer promise of "Expect More Get More." Digicel has become renowned in St. Kitts and Nevis for its creative marketing with never before seen promotions to the Federation.
Commenting Brian Finn General Manager for Digicel St. Kitts and Nevis stated: "Since our launch the response from the public has been phenomenal, it has surpassed our every expectation. We are privileged to have been able to deliver real choice and better value to the people of St. Kitts and Nevis, for too long they had no option but to suffer in silence"
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Digicel has invested heavily in the Federation at every level from the roll-out of a 1
st class mobile network through to a wide array of community based sponsorship activities. Additionally, we recently signed a Ten (10) year lease on our new corporate home in Newtown, Digicel house. This is very significant as it reaffirms our long term commitment to the people of the Federation. The public can rest assured that Digicel is here to stay and the days of high prices and poor service have gone forever" Finn added.
In twelve (12) months the list of activities that Digicel have undertaken are indeed impressive, some of which are:
In December 2005, Digicel sponsored the Digicel Earth Synergy Troupe who won the title of best troupe in 2005/2006 National Carnival.
The Company has invested heavily in Football regionally with its sponsorship of the largest Pan-Caribbean Football Tournament, the Digicel Caribbean Cup which is currently in progress. Locally, Digicel are also proud sponsors of the Digicel Village Superstars Football Football Club, who are back to back Champions of the SKNFA National Premier League
Digicel are proud sponsors of the West Indies Cricket team and again have invested in the development of local cricket through an active and ongoing sponsorship of the Keith Arthurton Cricket Academy; to foster the growth and development of the sport at the grass root levels.
The Company first year of operation in the Federation also saw the staging of two (2) historic cricket highlights; first, the historic One day International (ODI) on May 23 and the second was the 4
th Test match from June 20-24; in the Digicel 2006 Home Series. Both games were played at the New Warner Park venue and had a record turnout of spectators
September witnessed the staging of the 1st ever Digicel Freedom Concert featuring local musicians with headline performance by Morgan Heritage. This event was an Independence gift to the people and so it was free to all, and more than 14,000 persons attending, the biggest public gathering in the history of the Federation.
September continued with a buzz of excitement with the launch and local auditions for the Digicel Rising Stars Show. The show created opportunity for many locals to display their musical talent on a pan-Caribbean stage.
Most recently Digicel has announced heavy sponsorship of Carnival 2006/7 through it's investment in the Digicel Jewels of the Caribbean and the Digicel Haynes Smith Caribbean talented teen pageant.
About Digicel
Since its launch in 2001, Digicel has become the fastest growing wireless telecommunications operator in the Caribbean. In five years, Digicel has become renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services, and state-of-the-art handsets. It is the largest GSM operator in the region.
By offering innovative wireless services and community support, Digicel has become a leading brand in the Caribbean and has placed the region at the cutting edge of wireless communications.
Digicel is incorporated in Bermuda and has operations in 22 markets, including Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, Curaçao, The Cayman Islands, Dominica, El Salvador, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, St. Kitts & Nevis, St. Lucia, St. Vincent and the Grenadines, Trinidad & Tobago & Turks & Caicos. Digicel also has a license in Guatemala and coverage in St. Martin and St. Barths with further significant growth expected.
The company is the lead sponsor of Caribbean sports teams including the West Indies Cricket Team, Special Olympics teams across the Caribbean and is title sponsor of the Digicel Caribbean Cup, the regions premier football tournament which involves 25 Caribbean countries and is an important qualifier towards the CONCACAF Gold Cup.
