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| Cable & Wireless Press Release |
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More people to enjoy blackberry service with launch of BlackBerry lite
BASSETERRE, ST. KITTS & NEVIS – bmobile today announced the introduction of a new, low priced post-paid plan – “bmobile Black Berry Lite.” The new plan comprises a flat monthly service charge with an inclusive 1MB data allowance. The recurring monthly fee represents a fraction of typical unlimited post-paid plans which costs $85 monthly on average. A first for bmobile, Black Berry Lite is the pay-per-use element which kicks in after the 1MG data allowance has been exhausted. Each additional MB of data consumed through email and/or browsing will cost $15.
“bmobile’s introduction of Black Berry Lite is a significant step in making Black Berry service even more accessible to hundreds of individual customers,” said Mr David Lake, VP Mobile and Consumer Sales. “Our new post paid plan is a great new service for customers who have always wanted Black Berry services but found the monthly fee prohibitive. This new inexpensive plan will support multiple existing email accounts without the need to deploy server software typically used by companies for corporate email, making it ideal for professional consumers and smaller firms,” explained Mr Lake.
"We believe the “Lite” version of the bmobile BlackBerry offering is a compelling proposition for the St. Kitts & Nevis market. The combination post paid and pay-per-use service will be extremely popular as it enables us to offer the enhanced functionality and connectivity of BlackBerry while at the same time putting the customer in control of their data browsing costs. Our Black Berry service and handhelds have changed the way our customers do business, primarily due to unprecedented real-time remote access to emails, company and customer information and the World Wide Web,” Mr Lake concluded.
Customers are encouraged to visit one of a bmobile retail store today, log on to our website http://bmobile.cw.kn or contact your Account Manager to find out which Black Berry suits your needs best.
The new BlackBerry Lite Plan is available at all Cable & Wireless bmobile outlets in St. Kitts & Nevis.
About Cable & Wireless
Cable & Wireless is one of the world’s leading international communications companies. It provides fixed and mobile voice, data, IP (Internet Protocol) and broadband services to business and residential customers, as well as services to other telecoms carriers, mobile operators and providers of content, applications and internet services.
Cable & Wireless’ principal operations are in the United Kingdom, the Caribbean, Panama, Macau and Monaco. For more information about Cable & Wireless, go to www.cw.com.
About Research In Motion
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit: www.blackberry.com or www.rim.com
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