BASSETERRE St.Kitts, October, 12th, 2011 -- Chief Executive Officers and business owners throughout the Eastern Caribbean Currency Union will be exposed to concepts and techniques for strengthening their businesses and building competiveness during an economic downturn, when they participate in a symposium on October 18.
The regional business symposium will take place at the Sir Cecil Jacobs Auditorium, ECCB Headquarters, St Kitts and Nevis and will be transmitted to participants at the ECCB Agency Offices via videoconference.
The symposium is part of the activities for Financial Information Month 2011 and will be held under the theme: Revitalising and rejuvenating business enterprises: Strategic responses to current economic and business challenges. Three experienced business executives from the United States of America and St Kitts and Nevis will conduct the sessions.
Clare Doyle, Global Marketing Director of Elementis Specialties in the USA will expose the participants to the key concepts of Market Segmentation and Marketing Metrics. Edwin Zephrin, Managing Director of Edwin Zephrin and Associates in the US will examine: Talent identification and management through competency modeling and targeted learning.
While Rawlinson Isaac, a Financial Consultant from St Kitts and Nevis will provide guidance on: Maximising the potential of the ECCU businesses amidst an uncertain business environment.
The major sponsors of the FIM regional business symposium are: American Airlines/American Eagle, the Eastern Caribbean Central Bank and the St Kitts Royal Beach Casino
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