C&W Launches March Madness Promotion
By Joyette Mills-Ward
Business Reporter-SKNVibes.com
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| L-R Terrence Crossman, VP Corporate Sales and Laverne Caines VP Corporate Communications & Marketing |
BASSETERRE, ST. Kitts - CABLE and Wireless bMobile St. Kitts and Nevis launched its ‘March Madness Promotion’ at 10:00 a.m. today at their Ponds and Needsmust offices.
This promotion gives customers that top up at least $20 in the week, free talk in the evenings for that entire week and a chance to win a daily prize draw of $100 cash on the following day.
However, there are limitations, in that 20 customers in the twin-island Federation can win $100 cash daily, but entry into the daily draw is secured if, and only if, the customer has topped up at least $20 on the day prior to the draw within the work week Monday to Thursday.
Additionally, if they do not win $100 they still have the benefit of free evening talk for the rest of that week until the Sunday. The week runs from Monday midnight to Sunday midnight; evenings as regards to ‘free talk’ begin at 8:00 p.m. and end at 7:00 a.m. the following day.
Twenty of the number of customers who would have topped up on the weekends [Friday, Saturday or Sunday] can win $200 cash on one of two ‘Mad Mondays’ during the month of March. The Mondays, which are earmarked as ‘Mad Monday’, are March 10, 2008 and March 17, 2008. Also, those persons who top up on the weekend will have free evening talk from 8:00 p.m. in the evening of whatever day they topped up until Monday morning at 7 a.m.
The Daily Prize Draws will be carried live at ZIZ and other broadcast media houses will be given a live feed from this media house between 10:45 a.m. and 11:00 a.m. daily. The first prize draw will be tomorrow and covers those persons topping up $20 today. This prize giving will be turned into 30-second promotional advertisements to be aired in the evenings and will replace normal C&W advertising for the month of March 2008. ~~Adz:Right~~
The appetizer to what will be the next ‘BIG’ thing that C&W bMobile St. Kitts & Nevis offers its customers, will be made public on ‘Nutty Tuesday’, March 25, 2008. This coincides with the end of the CARIFTA Games being hosted in St. Kitts and is the Tuesday after Easter Monday.
On ‘Nutty Tuesday’ as it has been dubbed, 20 customers who would have topped up at least $20 on the weekend between Good Friday and Easter Monday will each win a $400 cash prize. At that point, after the 20 persons have been selected/announced, C&W bMobile will announce the next ‘BIG’ thing.
C&W suggests that customers stay tuned, as the ways to qualify would be different, and what they could win would be bigger and better.
Suffice it to say, top up early in the week so you can have a longer time to talk for FREE in the evenings or top up on the weekends for an opportunity to win twice as much cash as in the daily draw on Mad Mondays, whichever one you do, topping up with bMobile feels good!
