BASSETERRE, St. Kitts, December 28th , 2011 – His hit single “I Love My Life” has gained over ten million YouTube views but this Christmas Demarco is turning his love for life into love for LIME with the production and performance of the telco company’s hit Christmas jingle.
Replacing the word ‘life’ with ‘LIME’ in the hook of the chorus, Demarco has redubbed the 2011 smash hit creating a very catchy jingle which highlights the company’s Christmas offer of a lifetime of services – the centrepiece of LIME’s holiday activities.
“I Love My Life” is already featured in one of the commercials for the Christmas of a Lifetime campaign, in which LIME gifts its customers with free services for 40 years. After they overcome the surprise of winning, lucky customers spontaneously sing and dance to the chart topping hit while receiving their prizes.
“This song is such a great sentiment to the celebration of life, it is about enjoyment, feeling good and living life to the fullest. Plus it is a huge hit. That’s why it is perfect for our Christmas of a Lifetime promotion because what we are giving our customers will make them feel good, and with eliminating some of their financial responsibilities for not one but up to 40 years.
This is a historic promotion as it has never been done before by any brand anywhere in the region. We give people lots to celebrate,” said Grace Silvera, Regional VP, Marketing and Corporate Communications at LIME.
The Christmas of a Lifetime promotion will name twenty individual winners of Landline, Internet, and Mobile service for forty years as well as one winner of all the services for the same time period.
Many ways to win
The LIME Christmas of a Lifetime campaign provides new and existing customers with many ways to win. Customers could win a lifetime of mobile services if they top-up as little as $10, if they buy a mobile phone or sign-up any post-paid service or upgrade any existing service.
Customers who sign-up for any LIME post-paid service or pay any post-paid bills on time and in full, are all automatically entered to win one of the respective products for a lifetime. People who want more information about the promotion can call customer care at (465 1000) or visit lime.com.
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