BASSETERRE, St. Kitts – S. L. HORSFORD’S & Co. Ltd is giving back a total of $200 000 in rebates to its customers for their patronage during the past three months, as part of its Value Club Frequent Buyer Programme.
The announcement was made recently by the company’s Marketing Executive, Wallace Wilkin, who declared the rebate pay-out constitutes the largest ever to be made by the company for any given quarter since the establishment of the programme.
He explained to this publication that reward or rebate points are gathered by customers who shop at S. L. Horsford’s Building Centre, Automotive Department, Furniture and Appliances Department, Value Mart Supermarkets (on both St. Kitts and Nevis) and the S. L. Horsford’s Nevis Centre during the months of December 2011, January and February 2012.
Customers who made cash purchases at these key locations and who would have previously signed up for membership in the Value Club would receive – in rebates - a percentage of their total purchases for the period.
Wilkin explained that the increase in debates is due to the company’s larger customer base, which is a direct result of the establishment of Valu Mart in Nevis. He noted that this led to an increase in the overall distribution of rewards.
The rebates for December-February, Wallace explained, could be used towards future purchases and are currently available for use.
He also noted that S. L. Horsford’s Ltd. rewards programme is the first of its kind in the Federation and remains the largest within St. Kitts and Nevis.
Instituted in 1997, customers have benefitted from approximately $8 000 000 in rewards over the 15-year period and, as noted by Wallace, the Value Club now boasts of membership numbering “well over 10 000”.
