BASSETERRE, St. Kitts – MANY music videos produced in St. Kitts-Nevis are not just about partying; instead, they paint pictures of positivity and hope as well as the promotion of important initiatives.
Recently, Nicha B released ‘Challenge Yourself’ to help promote Financial Information Month (FIM) in which he sings about persons challenging themselves to succeed, which coincides with this year’s FIM theme ‘Innovate-Compete-Succeed’.
This video was produced by Sherwin Jupiter of I-RepSKN Studios and shows scenes of persons in various fields of work.
Earlier in the year, Chronical Family’s Fiire and Shakal released ‘Education’ which was in collaboration with the Ministry of Education and was part of their ‘Project Purple’.
“We see the need of having more productive youths, seeing that a lot of youths are losing their focus and having no guidance. This is just our part in helping the situation in terms of spreading the message that education is real important, especially in these times,” Fiire said in a previous interview.
That video, produced by Nigel Lewis a.k.a Tru Capo, was described as positive and uplifting.
Lewis told SKNVibes that the video was just a few of the positive music videos he had produced for artistes and he is hoping to produce some more in the near future.
“The message in the video was showing that education is the key to success. I didn’t get to hit it as hard as I wanted to, but the feedback from the video was good, Lewis said.
That music video was shot at Cayon Primary and Cayon High Schools.
An issue that seemed to be affecting the people, especially young people, is depression.
Infamus’ latest music video, ‘I’ll be your friend’, shows a child in school who felt depressed after she was picked on and teased.
Lewis said that from the moment he heard the song he began envisioning the scenes.
The video was shot at the Immaculate Conception Catholic School and he extended gratitude to the staff and faculty for allowing them to shoot there.
“At some point in time everyone goes through depression, and I was very happy to be a part of a project with a positive message,” he said.
Infamus’ ‘Cry from the Ghetto’ was also produced by Lewis and released last year, and it touched on the struggles people were experiencing.
Lewis decided to make placards and go around to various homes in the community to shoot scenes that would depict “people suffering”.
The video producer said that in a few weeks persons could expect another positive music video, but this time by Empress Livity for her ‘My Brother’s Keeper’ tune.
“It’s about lending a helping hand to those who in need of it, instead of passing them by,” he said.
