Cable & Wireless to be renamed LIME
Executives plan launch before Christmas
By Stanford Conway
Editor-in-Chief-SKNVibes.com
BASSETERRE, St. Kitts – TELECOMMUNICATIONS Giant Cable and Wireless (C&W) may soon change its brand to the acronym, LIME, which stands for Landline, Internet, Mobile, Entertainment, and should be introducing the new version before the Christmas Season.
According to The Jamaica Observer, C&W had announced that it would be selling off its international operations and a concerted effort is now being made to consolidate the companies’ businesses in the Caribbean.
The newspaper also stated that an internal memo from a C&W executive read: “We spent the day talking about the transformation of our business and the journey that we’ve embarked on to create a strong pan Caribbean business, which customers want to work with and colleagues are proud to work for. More specifically, we spent our time looking in some detail at the next phase of our journey. The phase where we create and introduce a new version of our brand, a fresh approach that signals to colleagues and customers that we’ve changed, that we’ve transformed and that we’re becoming the business they want us to be.
“We’ll be taking this new version of C&W out to market before Christmas. We are going to rename our business. We’re changing our name because the business we’re becoming bears little resemblance to the business we were because we want to show the world how much we’ve changed. Ladies and gentlemen start preparing because Cable & Wireless Caribbean is going to become LIME- Landline, Internet, Mobile, Entertainment. A new name that says what we do, which stands for something, which tells the Caribbean that we’re back and that we mean business.”
The Observer also indicated speculation is rife that América Móvil, which recently acquired MiPhone, would seek to establish a footprint across the region by snapping up C&W’s Caribbean operations.
América Móvil is the fifth largest mobile network operator and the largest corporation in Latin America. It is a Mexican publicly traded wireless communications company and provides services to over 152 million wireless subscribers in the Americas, primarily in Latin America, and the Caribbean as of March 2007 when it acquired 100 percent of Jamaican mobile operator Oceanic Digital, under the brand name MiPhone.
At the time of the posting of this article, SKNVibes was unable to reach any executive of C&W, St. Kitts-Nevis for a comment.
