BASSETERRE, St. Kitts – QUITE often when people think about promotional girls, many of them automatically envisage the physical attractiveness of the chosen females.
However, apart from their physical attractiveness, the chosen females must be approachable, polite, smart and diligent in helping to ‘sell’ a particular product and or service to the public.
These are the qualities being sought in young women during the recruitment drive for models to promote the upcoming 17th annual St. Kitts Music Festival.
From this backdrop, the St. Kitts Music Festival Local Marketing Committee will be hosting a casting call for promotional models at the Sweet Lime Restaurant on Port Zante from 7:00 p.m. on Saturday, April 27.
Committee Member Empress Winnielle ‘Tammy’ Pereira has informed that the audition is open to ladies 18 years and over.
She said that three or four females would be chosen following the casting call.
According to Pereira, the Committee is “seeking models signed or freelance and, of course, any young lady who knows she has the qualities to represent this year’s St. Kitts Music Festival”.
Pereira emphasised on the “inner beauty” attributes that the prospective St. Kitts Music Festival Promotional Models should have.
“She must possess a great attitude, be fun, energetic and comfortable in front the camera. She must also be a people’s person, outgoing and professional.”
Asked about the role of the Promotional Models, Pereira explained that it is basically their mission to promote the St. Kitts Music Festival in particular and the Federation as a whole.
“They must be able to speak fluently and have a great personality. They must possess inner beauty, because they will be ambassadors for the St. Kitts Music Festival,” Pereira said.
Pereira opined that with physical beauty, persons would approach the models and they must be able to promote the festival in a “positive light”.
As it pertains to physical appearance of the selected Promotional Models, Pereira pointed out that the Committee would be seeking females of “diverse looks”.
Hence, with that said about looks, this reporter wishes to encourage females of different body types to go out to the casting call. Many females may have a misperception; in that one has to be skinny to be in the limelight as a promotional model.
Therefore, if you are ‘thick’, you should try out also. Plus, if you have a winning personality you just might be selected!
