BASSETERRE, St. Kitts - LOYAL customers of telecommunication company Digicel as well as other technology savvy individuals on Thursday afternoon (Apr. 25) flooded the business’ flagship at The Circus in excitement over the launching of its 4G islandwide network coverage.
The media launch ceremony was aired live on ZIZ Broadcasting Corporation with DJ ‘G-Cue’ who interacted ‘in- house’ with Digicel St. Kitts-Nevis’ newly-appointed Country Manager Johnny Ingle and Customer Experience Manager Kenneth Bobb.
One of the hot selling phones was the Alcatel 903 handset at EC$ 199 which has 4G capability.
Eye-catching and creative human interactive advertisement mechanisms used for the 4G launch saw Digicel brand-attired Mocko Jumbies, a full-body painted ‘4G’ man with marketing sign on his legs.
Speaking with SKNVibes, Ingle expressed his delight with the support of the public who came out in their numbers.
“It was absolutely fantastic. We couldn’t have wished forbetter,” he said.
Ingle pointed out that there was no disruption in service on that day and that the company had sold many 4G mobile handsets during the launch.
He revealed that people visited the stores on the following day and also earlier today (Apr. 27).
“We are so excited to provide to the good people of St. Kitts and Nevis,” Ingle remarked.
Ingle highlighted that 4G stands for “Fourth Generation” which he said is a “new standard” based on HSPA + technology which gives speed “100 times faster than Edge” when it comes to activities like surfing the net and downloading videos.
He pointed out that these are challenging economic times for people, noting that Digicel is making sure it provides the “best service at all time”.
SKNVibes understand that there was a similar level of excitement on sister isle Nevis on the 4G launch day.
In a press release issued yesterday (Apr. 26), Ingle disclosed that his company has built the first all-island 4G coverage.
"When Digicel launched in St. Kitts and Nevis almost seven years ago, we changed the face of telecommunications across the country. With this launch, we are about to do the same again. With this investment in our St. Kitts and Nevis business, we have built the first all island coverage 4G cellular network in the country giving customers the fastest mobile data speeds-while continuing to deliver best service and best value with our affordable data packages and latest handsets the market has to offer. Digicel is delivering the best mobile experience for choice, value, speed and coverage in St. Kitts and Nevis."
As of Monday (Apr. 29), customers can access the 4G network by purchasing a 4G plan for their phones.
Meanwhile, in a familiarisation tour of media houses in the Federation, Country Manager Ingle paid a courtesy call on SKNVibes on Wednesday, last, where he met and held discussions with Chief Executive Officer Gregory Gilbert and Editor-in-Chief Stanford Conway.
Ingle spoke to the excellent relationship that exists between the communications provider and the media house and noted that he is looking forward to its continuity.
In a gesture of cordiality, Ingle presented to the media house a package which included a delectable icing cake on a platter with the words Digicel written on top.
