~ CTO organizes workshop on water sports in the Caribbean for travel agents in New York during Caribbean Week ~
NEW YORK, NY (30 May, 2013) – Travel agents who sell the Caribbean are being introduced to another means of keeping their heads above water: water sports. The Caribbean Tourism Organization (CTO) New York office has organized a seminar designed to help travel agents become familiar with the many water sports options in the Caribbean and how these can enhance their clients’ holiday experience.
“Water sports are among the most important and lucrative niches of the Caribbean tourism product. From sailing to snorkelling to scuba diving to waterskiing, water sporting activities are as endless as the expansive beaches that fringe the Caribbean,” said Sylma Brown, the head of the CTO New York office.
“This multi-billion dollar industry represents a unique opportunity for travel agents who sell the Caribbean to increase their profits. The Caribbean is the ideal playground for watersports, and destinations are continuing to develop and upgrade their product offerings to appeal to the maximum number of visitors,” Ms. Brown added.
This workshop, themed “Water Sports – The Solution to Keeping Your Head Above Water,” will be facilitated by Anne Brobyn, the founder and president of Hibiscus International, a tourism sales and marketing company dedicated to finding innovative and creative ways to promote niche tourism in global destinations. She will share information on how to identify water sports enthusiasts and how to capture their attention and encourage them to participate in water sporting activities in the Caribbean.
The workshop is being organized as part of the programme for Caribbean Week in New York and will take place from 8:00 A.M. to 11:00 A.M. on Wednesday 5 June at the New Yorker Hotel, 481 8th Avenue & 34 Street, New York. It will be followed later on the 5th of June by the OneCaribbean Vacation Mart and Romance Pavilion, One Day Bonanza at which Caribbean vacations will be available at special prices.
Professional retail travel agents will close the sales in an environment that evokes the colours and energy of the Caribbean. Engaged couples or those seeking romance in the warmth and hospitality of the Caribbean will get to select or design their perfect Caribbean wedding or honeymoon. Engaged couples visiting the Romance Pavilion will also get an opportunity to win several prizes, the grandest of which is a honeymoon getaway to the Islands of the Bahamas, the Pavilion’s title sponsors.
The television and film star, Tamara Tune of Law & Order: Special Victims Unit, as well as Samantha Goldberg, the host of the television show, Whose Wedding is it Anyway?, will add star power to the OneCaribbean Vacation Mart and Romance Pavilion with their presence. Ms. Tunie, the officials spokesman for Caribbean Week in New York, will also be at Rum & Rhythm at the Tribeca 360, 10Desbrosses Street, New York, on Friday 7 June.
Caribbean Week in New York is supported by Academy Engraving, Inc., American Express, Amora Studios, Anguilla, Antigua & Barbuda, Association of Travel Marketing Executives (ATME), the Atrebor Group, the Islands Of The Bahamas, Barbados, Belize, Bermuda, Blue Rivers Records, Bonaire, British Virgin Islands, Butterfly By Design, Caribbean American Chamber of Commerce and Industry (CACCI), Cayman Islands, Caribbean Airlines, Cititech Solutions, College of the Bahamas, CTO Allied Members, CTO Foundation, Departures, Destination Weddings, David Williams Funeral Service, Dominica, Don-Ka-Me-Ly-On Productions, El Dorado, Elite Islands Resorts, the Empire State Building, Face of Fashion, Faces of East, Food & Wine, Friends of Crown Heights Educational Centers, Grenada, Grace Foods, Guadeloupe, Haiti, Hardbeat Communications, Hilton Curaçao, Hyatt Regency Resorts – Caribbean, Islands, Jamaica, JetBlue Getaways, Jewel Resorts, Kalinago Beach Resort, Laura Davidson Public Relations, Local Bozo, MarryCaribbean.com, Martinique, Monroe College, Nassau/Paradise Island, Princess Hotel Guyana, Puerto Rico, Quinn & Company, RaddisonBlu Resort, Marina & Spa, Reggae Vibes, Saint Lucia, Sandals Resorts International, Saveur, SOWEB Inc., Tower Isles Patties, St Eustatius, St. Kitts & Nevis, St. Martin/St. Maarten, St. Vincent & the Grenadines, Travel + Leisure, Trinidad & Tobago, Turnstyle Marketing, Turks & Caicos Islands, Turks & Caicos Islands Community College, University of New Haven, University of Technology Jamaica, University of the West Indies, the United States Virgin Islands and VOGA.
About the Caribbean Tourism Organization
The Caribbean Tourism Organization (CTO), with headquarters in Barbados and offices in New York and London, is the Caribbean’s tourism development agency comprising membership of over 30 countries and territories including Dutch, English, French and Spanish, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year round, warm weather destination by 2017, and its purpose is Leading Sustainable Tourism - One Sea, One Voice, One Caribbean.
Among the benefits to its members the organization provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, research and information technology.
In addition the CTO, in partnership with the Caribbean Hotel & Tourism Association, jointly and equally owns the Caribbean Tourism Development Company, a marketing and business development entity dedicated to promoting the Caribbean brand worldwide.
The CTO’s Headquarters is located at Baobab Tower, Warrens, St. Michael, Barbados BB 22026; Tel: (246) 427-5242; Fax: (246) 429-3065; E-mail: CTObarbados@caribtourism.com.
The CTO’s New York office is located at 80 Broad St., Suite 3302, New York, NY 10004, USA: Tel: (212) 635-9530; Fax: (212) 635-9511; E-mail: CTOny@caribtourism.com;
The CTO’s London office is located at The Quadrant, Richmond, Surrey TW9 1BP, England. Tel: 011 44 208 948 0057; Fax: 011 44 208 948 0067; E-mail: CTOlondon@caribtourism.com;
For more information on the Caribbean Tourism Organization please visit www.OneCaribbean.org.
Get the latest CTO updates on Twitter at http://www.twitter.com/ctotourism .
Connect with CTO on Facebook at http://www.facebook.com/CaribbeanTourismOrganization.
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