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Partnership to provide summer music festival coverage, bMobile Text-To-Win VIP Music Getaways for viewers
June 10, 2005 -- BET and Cable & Wireless today announce a partnership to share the music of the Caribbean with audiences worldwide. A series of feature programs covering the Sumfest music festival in Jamaica, Crop Over festival in Barbados, and the 2006 Trinidad & Tobago Carnival celebration, will be produced by BET this summer, for airing during Autumn 2005/Spring 2006. Our aim is to continue to create programming thats as dynamic as these incredible events themselves, and we are looking forward to doing this with Cable and Wireless said Paxton Baker, Executive Vice President of BET Digital Networks.
BET is one of the most watched and most popular channels in the Caribbean. BET Jazz programming has been appealing and popular with the adult Caribbean population for years, explained Baker. With both channels being fully penetrated in the English speaking Caribbean, reaching over 500,000 households; and with over 80 million households in the US, this team of Viacom companies present Cable & Wireless with a powerful way to reach Caribbean youth and adults.
The programs will be hosted by Maxine Williams and Caribbean celebrities, and will provide coverage of the concerts along with backstage interviews and insights into local island traditions.
We are committed to the sharing of Caribbean culture not only across the islands but around the world, said Rachelle Franklin, Senior Vice President, Corporate Marketing, Cable & Wireless. At Cable & Wireless, we want to make sure of two things. First, we want to enhance worldwide recognition of Caribbean music and culture. Second, we want to support new talent, doing our part to ensure that the tremendous musical tradition of the region continues to flourish.
The music of the Caribbean is well known the world over, and is the foundation of much of our popular music today, said Cybelle Brown, Vice President of Sales and Marketing for BET Digital Networks. Sumfest, Crop Over and Trinidad Carnival are absolute highlights on the Caribbean musical calendar, featuring both well-established and up-and-coming musicians. Our goal is to capture the spirit of these events and share it with our audiences throughout North America and the Caribbean, said Brown.
The partnership between BET and Cable & Wireless will create exciting opportunities for BET and BET Jazz viewers who are bMobile wireless customers in the Caribbean. During autumn program airings, they can text-to-win:
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VIP trips to Trinidad & Tobago Carnival, February 2006
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VIP trips getaways to New York, to visit the set of music television show 106 & Park
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VIP invitations to attend the BET awards in New York, June 2006
Program airdates and promotion details will be provided early autumn 2005.
For further information please call:
Karin Olson
Cable & Wireless
(345) 925-7431
Michael Lewellen
BET
(202) 608-2003
Cable & Wireless is one of the world's leading international communications companies and the leading provider of communications in the Caribbean. With operations in Anguilla, Antigua & Barbuda, Barbados, British Virgin Islands, Cayman Islands, Dominica, Grenada, Jamaica, Montserrat, St Kitts & Nevis, St Lucia, St Vincent & The Grenadines and Turks & Caicos, the company provides voice, Data and IP (Internet Protocol) services to business and residential customers, as well as services to other telecoms carriers, mobile operators and providers of content, applications and Internet services.
Cable & Wireless owns a 49% stake in Telecommunications Services of Trinidad and Tobago Limited (TSTT), the telecommunications service provider in Trinidad and Tobago. Cable & Wireless' principal operations are in the United Kingdom, continental Europe, Asia, the Caribbean, Panama and the Middle East. For more information about Cable & Wireless, go to www.cw.com.
BET, a subsidiary of Viacom, Inc. (NYSE: VIA and VIA.B), is the nations leading television network providing quality entertainment, music, news and public affairs programming for the African-American audience. The BET Network reaches more than 80 million households according to Nielsen media research, and can be seen in the United States, Canada and the Caribbean.
BET is a dominant consumer brand in the urban marketplace with a diverse group of branded businesses: BET.com, the Number 1 Internet portal for African Americans; BET Digital Networks BET Jazz, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, specializing in a full range of event production services, including event management, venue selection, talent recruitment, sound, lighting and stage production; and BET Books, the nation's leading publisher of African-American themed romance novels under the Arabesque imprint which also publishes compelling fiction under the Sepia imprint and inspirational fiction and nonfiction under the New Spirit imprint.
BET Jazz: The 24-Hour Jazz Channel, a subsidiary of BET and Viacom, Inc., is the principle location for the fulfillment of all jazz interests. The network is the first and only 24-hour television programming service dedicated exclusively to jazz music and culture, and is distributed to more than 11 million homes. BET Jazz features many of the finest names in jazz through in-studio performances, festivals, concert coverage and celebrity interviews. Many of the shows feature original programming, as well as historic footage, unavailable on any other television network.
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