Company to Also Sponsor Umpires and Referees Panel
July 30th, 2013 -- SM Jaleel & Company – headquartered in Trinidad & Tobago and distributed globally – have been confirmed as the official beverages provider for the event and the Official Partner for the Umpires and Referees.
Busta soft drinks and Fruta juices, as well as a variety of other SM Jaleel products, will be available at all matches throughout the tournament, providing refreshment and hydration for players, umpires and thirsty, excited cricket fans.
“As we embark on one of the most exciting and consummate forms of entertainment in the Caribbean, SM Jaleel & Company with our brands Busta and Fruta are proud to be the official soft drink beverages of the Limacol CPL T20 League,” said Anna Mohammed, Vice President Marketing of S.M. Jaleel & Co Ltd. “Busta has traditionally invested in cricket throughout the region and shares the view that the League will help develop the game of T20 as well as its players by providing an opportunity for identifying new talent and creating new West Indian Cricket stars on an international level.”
Mohammed expressed SM Jaleel’s vision of what the LCPL will accomplish both regionally and globally.
“We believe in the positive influence of the League and what it can bring to our region; that it will further augment our status as the world T20 Champions with many of the best players, while bringing the Caribbean people together in unity. Promoting this positive and exciting global identity for the Caribbean is something BUSTA and FRUTA are proud to be a part of, and in that light we are thrilled to be on board as the official soft drinks of the Limacol CPL T20 League. We wish all teams and players the best of luck!”
Commenting on the partnership, Jamie Stewart Commercial Director and Consultant to the Limacol CPL said, “Players and spectators have to keep refreshed on and off the field as do the Umpires. Therefore, it is a great pleasure to welcome SM Jaleel and the Busta and Fruta brands to the Limacol CPL as the Umpires and Referees Partner and Official Beverage of the LCPL. Busta of course has a great heritage with cricket in the region and we are excited to have them on board, refreshing players and fans alike.”
The Limacol Caribbean Premier League T20 Tournament begins on 30 July in Barbados and concludes on 24 August in Trinidad & Tobago
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