BASSETERRE, February 12, 2009: The island of St. Kitts as a tourist destination was recently featured in one of the United States’ leading Spanish television stations.
St. Kitts was featured on New York’s WXTV Channel 41, a component of the Univision network, said Cathy Preece, Vice-President of Adams Unlimited, a public relations firm in New York City, contracted by the St. Kitts Tourism Authority.
“This placement is a result of Adams’ pitch to the station utilizing the New York Times Travel Show as a platform,” Preece said. “We had the opportunity to have a Diving Equipment & Marketing Association’s spokesperson appear in-studio, to talk about romantic places to go diving, since Valentine’s Day is coming up. Of course, he spoke about St. Kitts, mentioning the island’s romance, history and wonderful underwater diving. ”
Preece pointed out that during the presentation footage of the masquerades played full-screen for a few seconds, followed by about 30 seconds of a St. Kitts promotional video, produced by the St. Kitts Tourism Authority.
“The segment on St. Kitts alone was just under two minutes long,” Preece said. “Which is really a lifetime by TV standards! And, was seen by over 63,000 people in the New York City metropolitan area.”
Chief Executive Officer of the Tourism Authority, Rosecita Jeffers, noted that Univision has the largest Latin American audience in the US, and is available on cable throughout most of the country with local stations in over 50 markets, with sizeable Latino populations.
“So this feature was indeed a cost-effective way of marketing St. Kitts as a quality tourist destination to a growing Latino population in the United States,” Jeffers said.
