Thursday 12th June 2014 – Kingston, Jamaica: El Dorado Rum has renewed its sponsorship of the Limacol Caribbean Premier League for three more years, enabling fans of the hugely successful cricket tournament to enjoy the liquid gold of Guyana alongside scintillating T20 cricket.
In addition to being the Official Partner to the League, El Dorado has also signed up as Official Partner to the Guyana Amazon Warriors and the Red Steel franchise teams.
El Dorado Rum was among the first partners when the CPL launched in 2013 to sell-out crowds, with over 250,000 spectators attending matches across Antigua and Barbuda, Barbados, Guyana, Jamaica, St. Lucia and Trinidad and Tobago. Global stars including Chris Gayle, Kieron Pollard, Ricky Ponting and Muttiah Muralitharan took part in the tournament, dubbed the Biggest Party in Sport.
With just two months until the start of CPL 2014, anticipation and excitement is already reaching fever pitch. Following the Draft in April, this year’s competition is set to be even bigger and better, with the Caribbean’s finest players set to be joined by cricketing superstars like Kevin Pietersen, Corey Anderson and Brad Hodge.
Jamie Stewart, Commercial Director, Limacol Caribbean Premier League, said:
“The Limacol CPL is the Biggest Party in Sport, and you can’t have a party in the Caribbean without rum! We’re extremely happy to welcome back El Dorado Rum to the Caribbean Premier League, and we look forward to working together to put on an even bigger party in 2014.”
Chairman of Demerara Distillers Limited, Mr. Komal Samaroo, said;
“As a brand, El Dorado continues to demonstrate to the world that the best rums come from the Caribbean and the same can be said of CPL in the world of sports. Together with the CPL team, we will once again showcase to the world the best that the Caribbean has to offer. We are extremely excited to be the Official Spirit of the Limacol CPL and we are looking forward to being part of the fun and excitement that this tournament brings.”
The tournament returns in July and August 2014 when Jamaica Tallawahs will defend their title against the Antigua Hawksbills, Barbados Tridents, Guyana Amazon Warriors, St. Lucia Zouks, and the Red Steel.
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