- New travel app give customers best value thanks to mobile advertising
Thursday 18th December 2014 – Kingston, Jamaica: Cayman 123 Travel is an independent travel agency based in Grand Cayman in the Cayman Islands offering a wide variety of travel services including accommodation, air travel bookings, car rentals, corporate travel, cruises and vacation packages.
This year, Cayman 123 Travel CEO, Theresa Chin, took her business to the next level when she launched her re-designed website – which was optimised for mobile viewing – along with the first local travel app in the Cayman Islands.
Following the launch of the app, Cayman 123 Travel faced the challenge of generating awareness and driving downloads. Theresa used traditional advertising channels to promote the app but found that it wasn’t delivering the desired results. With a specific target market – smartphone users – she needed a channel that would allow her to target the right people in the right place and at the right time directly.
Digicel More delivered a solution which allowed Cayman 123 Travel to target the right people, at the right time and in the right place – a feature that no other advertising medium could deliver – by sending the unique app link directly to the customers’ phone. This offered them a simple and convenient way to download the app, while providing real time reporting on all downloads.
Speaking about the success of the Digicel More campaign, Theresa explains; “The launch of the smartphone app for Cayman 123 Travel has been a great success. I needed a cost effective way to promote my product and reach my target market and Digicel’s mobile advertising solution, allowed me to do just that. Thanks to Digicel More, I was able to target thousands of new and existing customers in a very unique way. No other advertising medium gave me this ability with the immediate impact we saw.”
Digicel Group Head of Mobile Advertising, Mandy Kruger, said; “We are happy that Cayman 123 Travel is seeing a tremendous increase in customer traffic thanks to the Digicel More mobile advertising solution which encourages customers to access its services by downloading their travel app.”
There were almost 800 downloads of the app which had a positive impact on brand awareness and increased sales for Cayman 123 Travel. Theresa continued; “We are still getting new business and more enquiries every day since our implementation of Digicel More’s solution and our customers are happy to have a new way to connect with us.”
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