BASSETERRE, St. Kitts – THE gaps that exist between media practitioners and their audiences concerning education on the CARICOM Single Market and Economy (CSME), as well as the need for clarity on the subject matter, are two of the driving forces behind a two-day workshop being held at the St. Kitts Marriott.
The workshop is being held under the auspices of the CARICOM Secretariat CSME Unit as part of its CARICOM Trade and Competitiveness Project, which seeks to ensure that better and more opportunities are provided for the people of CARICOM and also benefitting from the CSME.
The interactive sessions brought the participating media personnel up to speed on developments within the CSME framework, stimulated thought on the way CSME-related issues are being reported or why they are not being reported and even encouraged introspection relative to personal branding.
Communications Specialist at the CARICOM Secretariat CSME Unit, Salas Hamilton explained to this publication that one of the legs of the CTCP is ensuring that stakeholders could participate in and understand the CSME, which is why media practitioners are among those being focused on during this exercise.
Hamilton, as well as Renatta Mohammed and Francine Alexander-Charles of contracted firm Deloitte and Touche, led the sessions yesterday (Mar. 17) and would continue into today’s.
At the end of day one, Mohammed indicated during an interview that while there is still much work to be done, the process has begun in identifying, on all levels, areas that need to be addressed.
“Having conducted the session in St. Kitts and Nevis today with a wonderful cross-section of media practitioners, it pointed to a need for clarity of information. We cannot be asking, encouraging members of the media to please focus on CARICOM, to focus on the CSME if they themselves are unclear as to the great positive strides that the CSME has been able to make in the past few years…”
“There is still a lot of work that needs to be done and the onus is both at the CSME CARICOM level as well as the media. And what we hope to have achieved is really to begin that conversation to create linkages. Hopefully, the media now are better aware of who their resource people are in St. Kitts and Nevis as well as at the CARICOM level.”
Alexander-Charles expressed similar sentiments and added that the sessions enabled an exploration of the media’s role of educating the populace as opposed to simply providing information. She said she was happy for the first day and is looking forward to the second.
The event is being facilitated by the Ministry of International Trade, Industry and Commerce.