Sandy Point benefits from LIME’s ‘Go Green’ programme

BASSETERRE, St. Kitts – TELECOMMUNICATIONS giant LIME has continued its commitment to environmentally-friendly practices in the St. Kitts through the ‘Go Green’ initiative launched yesterday (Apr. 24), just two days after World Earth Day.

In a joint venture with the 2005 national championship basketball team, LIME Fig Tree Dirt Revelers, the company made the first move in planting three Lignum vitae plants on the Sandy Point Main Street plains. 

The gesture symbolized LIME’s intention to preserve the earth through eco-friendly development while at the same time encouraging community involvement with Dirt Revelers.        

According to VP Corporate Communications LIME, Laverne Caines, the small project is merely the beginning of a large, ongoing promotion in which LIME has committed its Caribbean business units to the ‘green movement’ to combat the effects of global warming.

“Through this initiative, we really wish to change the mind-frames of individuals, and encourage them to think green and go green. Just as we have started this work, we urge other members of the business community to go green also as we work together to preserve the earth.

“Initially, one of the conditions of our sponsorship of the basketball team was for the team members to get involved in a community development project, and it so happened that we both were thinking of planting trees. So, we thought it would be a good idea to partner with the team that we have sponsored for about three years,” Caines told SKNVibes.

She informed that the tree-planting initiative is not only expected to strengthen the partnership between LIME and Dirt Revelers, but should also stimulate “green awareness” in the general public.

Caines informed that across the region LIME has plans of launching new initiatives to extend their wave of eco-friendly practices.
According to a press release issued yesterday, the tree planting programme saw as many as   3000 seedlings being planted across the Caribbean to replace trees that have been harvested or destroyed over the years.

The release also announced LIME’s drive to encourage hundreds of thousands of its customers across the region to go paperless by using “e-Billing” or Direct Debit to pay their LIME bills. 

“E-Billing, which will allow customers to receive and pay their bills online, will come on stream within the next few weeks and Direct Debit is already available in some of LIME’s markets.  To encourage customers to choose these payment options, LIME will be rolling out a promotional campaign and providing discounts and other incentives,” the press release stated.

LIME also intends to restart its “industry-leading” mobile handset recycling and safe battery disposal programmes, as well as expand to other islands the telephone directory recycling initiative which is currently being undertaken in Barbados.  

The company is also launching several internal initiatives to help staff reduce paper usage, conserve energy and utilize office equipment more efficiently.