BASSETERRE, St. Kitts – PRINCES STREET was transformed into Excitement Street yesterday afternoon (Nov. 18) when telecommunications provider Digicel launched its ‘Feel the Difference’ Christmas promotion, where a whopping $50,000 in cash and prizes are up for grabs.
The launch, which began late in the afternoon, saw the erection of Digicel’s cash vault where qualifying customers were allowed to enter and in one minute catch as must floating money as they could. Air was channeled into the blow-up devise which caused the ‘money’ to circulate wildly within the vault and around the individuals.
To quality, persons were required to top up their phone with $25 or more or pay their bill in full.
With $5,000 up for grabs, some persons were somewhat reserved during the event while others ensured that they latched on to as many notes as they could.
And with 12 persons entering the vault, SKNVibes understands that Andrew Woodley Jr. managed to catch the most money and walked away with $800. The total which all the participants left with was $4,880.
Both adults and school children appeared to immensely enjoy this activity, with some even crowding the vault and cheering on while the event was taking place.
Also as part of the day’s activities, questions were asked relating to Digicel, and those who gave the right answer were allowed to dip into the ‘treasure chest’ and remove a gift.
Digicel’s 2015 Christmas promotion ‘Feel the Difference’ allows for its customers to enter into a draw to win $50,000 in cash and prizes.
Speaking with SKNVibes about the promotion, Digicel’s Marketing Executive Tishanna Jeffers explained that customers who either pay their bill in full and on time, who top up $25 or more, who activate any 4G data plan or individuals who become a new Digicel customer are automatically entered into the draws.
She said the draws would take place on Mondays, Wednesdays and Fridays beginning next week Monday (Nov. 23) and ending on December 24th.
Commenting on the response concept behind the promotion and the public’s response to it, Jeffers noted, “Their response has been good, especially for the ‘Feel the Difference’ video launched on Facebook yesterday. It speaks about how one feels throughout the year; in January when coming out of Christmas feeling good, and then in September when you have these school bills to pay…and it make you feel somewhat overwhelmed. And then when December comes you feel a little different and little relief because of the promotion that Digicel puts on. It is our way of giving back to our customers and we want to be able to put that good feeling in our customers.”
Jeffers said other activities would be held during the promotion as a means of giving back to the community.
