V.I Fashion Week Launch Promotional Campaign in Atlanta

U.S. Virgin Islands - Atlanta was chosen as the hosts for the Virgin Island Fashion Week promotion taking place May 25th thru May 30th, 2009. The promotional event serves as a tease for the islands most commanded designers and showcases the best run way talent from the Atlanta area.       

Mid-towns Club Opera will mirror the high flavors of New York’s Garment District, known since the early 20th century for fashion design. The runway at Club Opera will easily temp those in attendance to participate in V.I. Fashion Week’s main events held October 6-12, 2009 at The Marriott Frenchman’s Reef in St. Thomas, U.S. Virgin Islands.  

According to Henry Marsham, the shows CEO, Atlanta will feel the spirit of the islands. “I’m excited to team with the U.S.V.I Department of Tourism in cooperation with its Atlanta office, to provide Atlanta locals with information about our culture, our music and the people that make our islands a still best kept secret for many,” Marsham noted.     

 The Atlanta event is dubbed A Taste of the Caribbean Catwalk as guest will be treated to the renowned collections of Andre Ettiennee from the “House of Ettienne, St. Croix/St.Thomas; Sonia Noel from “Mariska’s”, Guyana; Roger Gary from “Aqua Couture by Roger Gary”, New York; Francis Hendy from “Francis Hendy Designs, New York; Charla Conner from “Panache Couture”, Anguilla; Yadiyda Williams from “Soul Couture,” England; and Kristin Frazar from  “Trefle,” Tortola, B.V.I. Models from the Atlanta area were hand selected to showcase the designs

Marsham noted the importance of reaching the show’s niche market. “We must reach our market and let the world know of our product and that the islands have something other than the sun, sea and sand; we know fashion.” Marsham concluded. The goal is to establish St.Thomas and the U.S.V.I as the fashion hub of the eastern Caribbean.

After its 2007 debut, V.I. Fashion week was the winner at the Caribbean Fashion Award which was held in Trinidad. Earlier this year the show went prime time with a feature on an episode of The CW Networks popular reality program America’s Next Top Model hosted by fashion icon Tyra Banks. 

The shows leadership and the USVI Department of Tourism are working rigorously to highlight the promotional event. Its CEO and a DOT representative are scheduled to participate in Radio interviews on Atlanta News Talk stations AM 1690 and AM 1160.