BASSETERRE, ST. KITTS – June 1, 2009 – With the official start of the hurricane season on June 1, LIME, the premier telecommunications company in the region is assuring its customers that it is fully prepared for any eventuality. Playing its part to ensure that its customers are likewise prepared, the company has announced a major awareness campaign through a combination of useful information and exciting offers
The campaign which begins on June 1, includes a detailed leaflet with important hurricane tips and guidelines which will be distributed free of cost to customers The bi-fold leaflet will also include a hurricane tracking map, the names of the 2009 hurricanes and special offers from LIME. Public Service Announcements and interviews will also form part of the education and awareness campaign during the hurricane season.
Partnering with Nokia, LIME will offer a Nokia handset with great features, including an fm radio with built in antenna eliminating the need for a headset, flashlight, speaker phone and camera. For good measure, LIME will throw in giveaways to assist in weathering a storm for every customer who purchases this Nokia handset
“Over the last few years, we have demonstrated that we have the most reliable and dependable network in the Caribbean. We continue to make significant investments in our network to ensure its robustness and resiliency during this critical season. We understand the importance of keeping the communication lines open in times of crisis,” assured LIME’s Chief Executive Officer Richard Dodd. He added that LIME’s network supremacy has been tried and tested in many of the islands with LIME being the only network still standing after severe weather conditions.
In preparation for the 2009 Hurricane season, LIME’s staff have just concluded a two-day hurricane simulation exercise to test key areas of LIME’s Crisis Management and Hurricane Response plans. The exercise was performed across two LIME businesses namely Jamaica and the British Virgin Islands. Following the successful completion of the hurricane simulation, Executive Vice President of Technology Dave Newbold confirmed that LIME is ready for this year’s hurricane season.
About LIME
LIME (Landline, Internet, Mobile, Entertainment) is the Caribbean’s leading telecommunications company, focused on building products and services that make Caribbean people’s lives better. LIME’s aim is to deliver the best communication services across the board, full stop. LIME is part of Cable & Wireless, one of the world’s leading international communications companies.
